How’s the company holiday email campaign looking?
November is here which means the holiday season is in tow. If you are a marketing communication professional, we predict the top question you will be asked over the next week or so is, “How’s the company holiday email campaign looking?” What! You haven’t started it yet? Well, you still have a few weeks until […]
The Fantastic “4 Step” Marketing Software Solution to Digital Campaign Success
When presented with opportunity to use do-it-yourself online marketing software that has 4 unique marketing software components to drive successful digital marketing campaigns, users should embrace the power. The Ennect online marketing “4 stepper” solution provides online marketers with a digital toolbox with all the tools to seamlessly shift into “full digital marketing” mode. What […]
The Great Marketing Horse Races of 2017
If you look at marketing budgets year after year, they sort of resemble a grand horse race like the Kentucky Derby, Belmont Stakes or Preakness. Every year there seems to be three marketing budget categories and three top media categories that are bet on heavily and predicted to win, place or show. This year we […]
The anatomy of an effective viewsletter email newsletter
The anatomy of an effective viewsletter or email newsletter is explained in the Ennect blog Six Tips for Creating Effective Emails. Here are some important points from the blog posts to take into consideration when creating your next email communication. Define your goals. What are you trying to achieve? Inform, sell, both? Once you answer […]
A Netflix Lesson for Concerted Customer Communications Using Email Marketing Software
Thank you Netflix for making a strong case for email marketing software in conjunction with social media and SEO for concerted customer messaging. There is a recent article by Melissa Ward at Target Marketing that explains her frustration with the lack of direct communication regarding the upcoming May 2016 increase in Netflix service fees. Ward […]
Are you making the right call to action with do-it-yourself email marketing?
Here is a question that is as old as time or at least email (1970’s) that email marketers always contemplate – “What’s the secret to getting email recipients to click on the primary call to action link in your email?” Are you ready to be blown away with some digital marketing genius? … The answer […]
Simply Amplify Your Digital Message with a Do-it-yourself Viewsletter
Is that monthly email blast alert popping up on your Google calendar again? Well then you better get started gathering content, making those template tweaks, finding decent photos and collecting all other digital accoutrements associated with blasting out your message. If you are thinking that you just don’t have time for all of that, then […]
‘Tis The Season for Do-it-Yourself Event and Email Marketing Holiday Magic
‘Tis the season! The holiday rush is about to take off… almost like Santa’s eight tiny reindeer! Are you prepared? In the spirit of giving this festive season, Ennect would like to share some industry insights on how to make holiday do-it-yourself event management and email marketing successful. Now dash away, dash away, dash away […]
Google Provides Gmail Users with a Thor’s Hammer Solution for Conquering Spam and Unwanted Emails
Google recently gave Gmail users a Thor’s Hammer solution in the form of a powerful “Block” button to deal with unwanted emails and spam within their Gmail universe. In case you aren’t familiar with Norse mythology or Marvel Comic’s The Avengers – Thor is a comic book hero and Norse god that battles evil doers […]
New Google Patent Emphasis on Email Marketing Could Fuel or Exhaust Future Search Engine Rankings
Google’s search engine ranking universe could soon include a new filter for email marketing content. Google’s recently gained patent will allow the search engine giant to drill down and search email messaging and consider if the message is spam or junk. Speculation is that Google will also crawl email content for spam and suspect links […]
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