Is Managing your List Really That Important?
If you are like most people, list management ranks right up there with flossing your teeth; you know you should but you never have the time. A recent article published by B2B online might convince you that list management is vital to your success. This article offers up seven simple but effective tips to improve […]
Email List Segmentation that Works for Industrial and B2B Marketers
If you want to make your contact list work harder and obtain higher lift from your email marketing activities, try list segmentation. It’s not a new technique, but it’s a proven one. It works because it enables you to better match your email messages and offers to an audience’s qualifications or known needs. But the […]