The anatomy of an effective viewsletter email newsletter
The anatomy of an effective viewsletter or email newsletter is explained in the Ennect blog Six Tips for Creating Effective Emails. Here are some important points from the blog posts to take into consideration when creating your next email communication. Define your goals. What are you trying to achieve? Inform, sell, both? Once you answer […]
Are you making the right call to action with do-it-yourself email marketing?
Here is a question that is as old as time or at least email (1970’s) that email marketers always contemplate – “What’s the secret to getting email recipients to click on the primary call to action link in your email?” Are you ready to be blown away with some digital marketing genius? … The answer […]
Use the “Wow” Factor in Online Marketing Campaigns When Fishing For Attention
Considering that a gold fish has more of an attention span than humans do these days, we need to make sure the “Wow” factor is in play when creating email marketing, event management communications and online survey campaigns. No, seriously, we are lagging behind a pet fish in the attention span category. A 2015 Statistic […]
This Time it’s Personal! Appropriate Salutations Increase Positive Email Metrics
Creating Intriguing content, strategically placing calls-to-action and choosing purposeful visuals for your email marketing campaign takes enormous thought and effort. In the end, all you are hoping for is that your masterpiece email gets you to the goal conversion promised land. Now, if the emails are continually relegated to the email trash heap you have […]
Reducing the Speed Limit on the Email Marketing Highway to Build Strong Client Relationships
Business email marketing programs don’t always need to go 100 mph on the email marketing super highway to achieve results. Sometimes the best way to grow strong client relationships is to take your foot off the marketing and sales gas pedal, slow it down and bring in the personal approach. When creating your email marketing […]
Successfully Knocking on the Door of Email Engagement
What do a Pennsylvania party linen rental company, a Florida citrus grove management firm and a Texas university have in common? They all use online email marketing software to successfully reach their target audience. St. Edward’s is a private Catholic university of approximately 4,650 students located in Austin, Texas that uses email marketing to reach […]
Don’t Be Afraid of Oncoming Traffic!
Let’s say you have this big important event happening in the next few months and you’ve meticulously planned the details, booked the venue and are using online marketing software to manage the event registration. So now what? Well, you need oncoming web traffic to fill up your event! No, not the nasty New York City […]
It’s Not Too Late to use Email Greetings to Spread Joy and Save the World
So the holiday crunch is here. If you react with panic when you hear the jingle alarm bells because you forgot to send your annual company holiday greeting, don’t worry. You can send an environmentally friendly email greeting with just a click of a mouse. Yes we know, “Not a creature was stirring, not even […]
With so many people reading emails on mobile phones and tablets, how do I make sure my blast looks good everywhere?
A recent study shows over 50 percent of people use smart phones and tablets are becoming much more common, as well. Since the user expects an email to look good no matter what the device they use, it’s a waste of your time and effort if you do not take this into consideration. Here are […]
Advice on Redesiging a Newsletter
Thinking about redesigning your e-newsletter? Get some tips from reading how Phipps Conservatory and Botanical Gardens redesigned theirs. Phipps, a great steel and glass Victorian greenhouse, has been inviting visitors to explore the beauty and mysteries of plants since 1893. Since part of their mission statement is to, “advance sustainability and worldwide biodiversity through […]