Where Keywords Go, Journalists Follow
Here’s another reason why marketers — and PR professionals — should pay attention to keywords. According to Sam Whitmore, founder and editor of Sam Whitmore’s Media Survey, some journalists are being pressured to write stories that will generate page views. (No one said the influence of ad sales ever died with the transition to online media!) […]
There’s Spinning and Then, There’s SPINNING
Don’t know if you saw the story in yesterday’s New York Times entitled “Spinning the Web: PR in Silicon Valley.” It describes how the new social media tools are changing the PR “dynamic.” The link is here if you haven’t seen it: http://www.nytimes.com/2009/07/05/business/05pr.html?emc=eta1. It’s well worth the read, but before you go there, consider this: […]