The Great Marketing Horse Races of 2017
If you look at marketing budgets year after year, they sort of resemble a grand horse race like the Kentucky Derby, Belmont Stakes or Preakness. Every year there seems to be three marketing budget categories and three top media categories that are bet on heavily and predicted to win, place or show. This year we […]
A Spring Awakening of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!
Check out the latest spring awakening of blog posts from digital marketing agency Elliance. Brand Architecture in Higher Education by Abu Noaman There isn’t an algorithm for defining brand architecture for higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation. – Aha! Facebook News Feed […]
A Refreshing Winter Blast of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!
Check out the latest winter blast of blog posts from digital marketing agency Elliance. Tune up Your Twitter for a Successful Social Media Marketing Campaign by Scott Kozelnik So now that 2017 is in full flap, let’s jump right in and get that bird tuned up and singing on key. Here is some Twitter 411 […]
The Emarketing Blog: Readers’ Choice Top Ten Marketing Blog Posts of 2016
It’s that time of year again, a time for Top 10s, countdowns and best of lists. So in keeping with the year-end tradition we would like to present the Top Ten Emarketing Blog Posts of 2016! The top 10 list is based on the overall blog traffic of our readers and takes into consideration social […]
Digital Marketing Trends: Some Millennials Logging out of Social Media and Digital Lifestyle
Millennial trends are the hot topic of many digital marketers these days. One emerging trend that digital marketers and social media gurus should keep an eye on is how some Millennials are shying away from certain types of social media and re-thinking the wireless lifestyle. It seems that the young are tiring of the social […]
Don’t Be Afraid of Oncoming Traffic!
Let’s say you have this big important event happening in the next few months and you’ve meticulously planned the details, booked the venue and are using online marketing software to manage the event registration. So now what? Well, you need oncoming web traffic to fill up your event! No, not the nasty New York City […]
Are Event Managers Getting lazy?
With spring right around the corner, event planners are waking up from their winter holiday hibernation and settling into go-mode for the upcoming event season. Recently though, it seems that event managers are slumbering a bit longer before tackling full slates of corporate events, training seminars, tradeshows and higher education recruiting events. Are event managers […]
Online Survey Software Uncovers the Truth
Galileo wrote long ago that, “All truths are easy to understand once they are discovered; the point is to discover them.” Thank goodness in this day and age we have the Internet and online marketing software to help us quickly discover the truth. Want to better understand the needs of your clients or acquire informative […]
Email Marketing Reigns Supreme – Long Live the King!
A 2014 marketing survey of over 2,000 digital marketing organizations showed unwavering support for email as a major marketing channel. In fact, many organizations planned on increasing spending and growing their email marketing programs in 2015. 88% of digital marketing organizations currently use email marketing 68% of marketers believe email is core to their business 58% […]
Herding Cats With Event Management Software
Event management can sometimes be like herding cats. Getting that stampede of attendees into one location and registered into the right program and event slot takes true grit, talent and planning. With so many event add-ons like lunch and dinner selections, tee-shirt sizes and end of day mixer schedules – it can be a major […]
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