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The Emarketing Blog’s Digital Marketing Trends and Social Media Disruptions – Spring 2018

Posted on | April 25, 2018 | No Comments

The Emarketing Blog's Digital Marketing Trends and Social Media Disruptions

The Emarketing blog likes to keep its antennas pointed skyward for any interesting tech news, digital marketing trends and social media disruptions that are buzzing across the wires and with the latest wave of Facebook, Twitter and Instagram happenings there is no shortage of news. So, whether it is Cambridge Analytica’s Facebook survey vs. President Obama’s 2012 re-election Facebook app debate, Instagram’s CGI bots and big dollar advertising deals or Twitter’s latest revenue numbers – it’s getting downright interesting out there!

Here are some interesting headlines to help you stay informed on the latest digital marketing trends, tech news and social media disruptions.

Social Media News

Looming Privacy Regulations May Strengthen Facebook and Google (radio biafra)
In Europe and the United States, the conventional wisdom is that regulation is needed to force Silicon Valley’s digital giants to respect people’s online privacy. Read more.

The Twisted World of Social Media Influencers (Axios)
Instagram computer-generated imagery (CGI) models with massive followings in some cases have racked up real advertising deals! Read more.

Twitter Flying High as Sales Jumped 21 Percent in Past Two Years (Bloomberg)
Twitter Inc.’s push into live video and more personalized content is finally starting to pay off, boosting revenue and profit more than projected in the first quarter by luring users and advertisers. Sales jumped 21 percent, the most in two years, to $664.9 million. Read more.

What’s So Great About Instagram in the Higher Education Space? (AHA)
According to a social media survey by RBC Capital, 73% of 13- to 18-year-olds surveyed said that they had an Instagram account. SEVENTY-THREE PERCENT. If 73% of the prospects you’re trying to reach are standing in a room, shouldn’t you also be in that room? Read more.

Digital Marketing

Digital Marketing Firm Elliance Unveils Stunning Higher Education, Finance and Manufacturing Web and Branding Case Studies (
The Elliance case studies include William Woods University, West Penn Power Sustainable Energy Fund, HM Insurance Group, New York Chiropractic College, Aerotech and The Lerner College of Business and Economics. View the case studies.

How Data Analytics Informs Marketing Campaigns (AHA)

I remember walking along the New York City High Line — a Queens railway turned scenic nature path through Manhattan — and looking up to see one of Spotify’s vibrantly colored billboards on the side of a nearby building. It captured my attention. It made me laugh — not just because it was witty, but because it was relatable. Read more.

Social Media Fatigue

Teens Also Sometimes Quit Social Media (Buzzfeed News)
Adults talk a big game about #deletefacebook or taking a break from Twitter, but true digital natives actually know how to take a break for their own mental health. Read more.

‘Social Media Has Poisoned Us’: Young Britons On Why They Are Unhappy (The Guardian)
From student debt to loneliness, young people in Britain share their reasons for why the happiness of 16 to 25-year-olds is so low. Read more.

“‘Every single stupid decision is forever saved online’: Theo, 17, student, Kent
People say we are lucky to have phones and all this technology when in reality it’s having a negative effect. People can’t make mistakes anymore because it will always come back to haunt them; every single stupid decision is forever saved online which makes growing up harder as you have learn and grow from these embarrassing things.”

Check back often for more digital marketing news, online event management tips, Higher Education Enrollment Marketing ideas and social media happenings.


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