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They’ve Done It! Twitter Increases Messaging from 140 to 280 Characters Providing So Much More Room!

Posted on | November 15, 2017 | No Comments

In a recent Emarketing blog post titled, Twitter’s 280 Character Increase Could Be A Boon For Online Event Management, we discussed how event planners would benefit in many ways from a Twitter character increase from 140 to 280. Well, Twitter has finally done it and 280 characters is now the new reality. So what do we do with all of this room? Well, a line from Brennan Huff in the movie Step Brothers comes to mind, “It will give us so much extra space in our room to do activities!” So go ahead, get a little crazy and load up on hashtags, include more shout outs and go long with your tweets!

So why did Twitter do it? Here are the three main reasons Twitter provided for the new character increase:

  • Easier to Tweet
  • Keeping Twitter’s brevity
  • Engagement

Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter. Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue. – Twitter Product Manager, Aliza Rosen

Here are some mixed reactions from the Twittersphere to the new 280 characters:

Stephen King & JK Rowling Slam Twitter’s New Character Limit (
No one is more excited about Twitter’s new 280-character limit than New York Yankee Didi Gregorius  (
Manchester City Utilize Twitter’s New 280 Characters in the Best Way Yet (
COOKIE (@MeCookieMonster)

Cookie Monster Tweet

For the decision behind 280, read Giving you more characters to express yourself  by Twitter Product Manager, Aliza Rosen.

To learn more about social media and twitter for online event management and registration support visit The Emarketing Blog.

I bet you never thought you would read a blog that included the New York Yankees, Stephen King, Cookie Monster, Harry Potter, soccer and the movie Step Brothers all in one place.




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