Preparing for Future Digital Marketing Trends and Social Media Disruptions, Part 1
Posted on | November 10, 2017 | No Comments
Millennials and Generation Z are now fully entrenched in the current global digital marketing landscape. They are setting digital trends and causing marketing disruptions daily. From Facebook to Snapchat and Instagram to YouTube, it’s getting complicated out there to hit shifting targets. Online marketers and social media gurus need to be able to quickly pick up the social media trends that these Cybrid hipsters are laying down to stay ahead in the game.
Keep an eye on the following disruptions and trends:
Facebook
Digital marketers especially in retail, should really keep an eye on how young folks are slowly shifting away from Facebook and embracing Instagram and SnapChat. TheDrum.com shared a 2017 online study of college and high school students that found 88% use Instagram and Snapchat compared to 81% for Facebook.
- More Than 11 Million Young Folks Have Left Facebook Since 2011 (Time)
- Why Teens are Tiring of Facebook (CNET)
YouTube Loyalist
Another interesting digital trend is how Gen Z is immersed in YouTube and that they aren’t jumping ship anytime soon. 95% of the Gen Zers surveyed in a 2017 AdWeek study said that YouTube is their top social media platform and more than half say they can’t live without out it.
Prepare for the future now! To stay on top of the latest digital marketing trends and disruptions and to learn more about engaging social media tactics, please visit Elliance.com for your daily dose of digital marketing enlightenment.
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