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Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

A Spring Awakening of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!

Posted on | April 4, 2017 | No Comments

Digital Marketing

Check out the latest spring awakening of blog posts from digital marketing agency Elliance.

Brand Architecture in Higher Education
by Abu Noaman
There isn’t an algorithm for defining brand architecture for higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation. – Aha!

Facebook News Feed Algorithm – How posts are getting served up on people’s news feeds
by Zahra Qureshi
Facebook has been making a lot of changes to their news feed algorithm. In the past, there used to be a chronological listing of stories as they were shared by your network. – Aha!

The Politics of Design or Seeing Red
by Scott Kozelnik
Politics aside… what do design, branding and political experts really think of President Trump’s “Make America Great Again!” red trucker hat? – Aha!
Digital Marketing

The appeal to emotion; Sappy vs. Genuine
by Erin McCarthy
You want to see the world’s most well-practiced and ridiculous eye roll? Play me a sappy country music song. I see right through that charade – disingenuous, insipid and frankly offensive. – Aha!

Is it time for a new suit?
by Kathy Kendra
Much like an ill-fitting or dated suit, companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve. Does your identity still fit your organization and what it does? Does it represent who you are? Is it time for a change, and if so, how can you be sure? – Aha!

That’s Convenient
by Krystal Duke   
As a Millennial, I have been fortunate enough to reap the benefits of the invent of the internet for basically my entire life. While I do know of a world without the internet, smart phones, and Jimmy Johns online ordering system, I recognize the value that these seemingly small conveniences add to my life. – Aha!
Digital Marketing

Slate’s Hero
by Derek Palladino
In December of 2016, started testing a new article site design. One of their designers Jason Santa Maria tweeted their test page, along with a  blog post introducing the new design approach. The new layout was sleek and simple, but I was personally drawn towards the articles hero image and title. – Aha!

Previous Brilliant Seasonal Blog Posts


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