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Digital Marketing Trends: Some Millennials Logging out of Social Media and Digital Lifestyle

Posted on | September 26, 2016 | No Comments

Millennial Digital Marketing Trends Millennial trends are the hot topic of many digital marketers these days. One emerging trend that digital marketers and social media gurus should keep an eye on is how some Millennials are shying away from certain types of social media and re-thinking the wireless lifestyle. It seems that the young are tiring of the social media pressures and opting out of “Keeping up with the Digital Joneses.”

Check out some of these industry articles, stats and Millennial testimonials on social media and technology that might cause digital marketers to re-adjust their game plans.

Does Quitting Social Media Make You Happier? Yes, Say Young People Doing It (The Guardian)

More Than 11 Million Young Folks Have Left Facebook Since 2011 (Time)

Smartphone Users Tired of the Digital Tether Are Trending Retro (The Emarketing Blog)

So Long Social Media: The Kids Are Opting Out of the Online Public Square (The Conversation)

Why Some Millennials Are Breaking Away from Smartphones (The Emarketing Blog)

How are some Millennials feeling about social media these days?  Check out these eye-opening testimonials:

Daisy, 23: I feel less anxious and less like a failure
Facebook made me feel anxious, depressed and like a failure. When I went online it seemed like everyone was in Australia or Thailand, and if they weren’t traveling they were getting engaged or landing great jobs. I felt like everyone was living the dream and I was still at home with my parents, with debt from my student loan hanging over me.
(The Guardian)

George Lincoln, 17: A lot of young people aren’t interested in Facebook any more
A lot of young people aren’t interested in Facebook any more – it’s become really overcrowded and other sites such as Snapchat are offering something new and exciting. (The Guardian)

Janie Litvin, 16: I just thought it was too much
If you’re a teenage girl, having an iPhone can be very stressful. You’ll turn away from your phone and you’ll come back five minutes later and you’ll have 200 messages and 10 Snapchats, and like 15 notifications on Facebook. And just– it’s a lot. I just thought it was too much. (CBS NEW YORK)

Ben, 21: I have a much more positive mindset now
I made a New Year resolution to cut down on my social media use. After doing this I started to ask, why am I using it at all? That’s why I’ve quit various platforms over the past year: Snapchat in November and Facebook in June. I’ve never really had WhatsApp or Twitter. I mainly used Facebook at university, for organizing events and meet-ups, but I’ve gradually started to realize how pervasive it is. I also feel uncomfortable with the amount of time I used to spend on it. (The Guardian)

Felicity Duncan, Assistant Professor of Digital Communication and Social Media at Cabrini College has an insightful take on the growing social media trend by saying, “The newest data increasingly support the idea that young people are actually transitioning out of using what we might term broadcast social media – like Facebook and Twitter – and switching instead to using narrowcast tools – like Messenger or Snapchat.”

What will those Millennials do next? Stay tuned digital marketing professionals!


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