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2016 Internet Trends Report Shows Downturn in World Internet and Smartphone Use

Posted on | June 2, 2016 | No Comments

2016 Internet Trends Report Sees Downturn in World Internet and Smartphone Use.

The Kleiner, Perkins, Caufield & Byers 2016 Internet Trends was recently released and presented by industry expert Mary Meeker at Recode’s annual technology conference.  Here are some highlights of the report:


  • World Internet connection is at 3 billion users with a global penetration of 42%.
  • Global internet usage is flat at +9% from year 2014 to year 2015.
  • India is the bright spot in the report where India’s Internet usage is accelerating. Trending up from +33% in 2014 to +40% in 2015.
  • India surpassed the U.S. to become #2 global Internet user only behind China.
  • Smartphone usage is declining worldwide from +31% in 2014 to +21% in 2015.

Reasons for Slow Growth

  • Stagnating global economy.
  • Global debt is high and rising faster than most GDP’s.
  • Demographic trends (slow population growth).

Online Advertising

  • Google advertising works.  In 2015: +14% growth with $75 billion in revenue.
  • Video ads are not working.
    • 81% mute ads.
    • 62% highly dislike or are annoyed by brands forcing pre-roll viewing.
    • 93% consider ad blocking software.

Take in the rest of the 2016 Internet Trends report including how commerce and brands have evolved to suit the Silent Generation, Baby Boomers, Gen X and Millennials.


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