The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Brand Matters to the Halloween Ghosts and Ghouls

Posted on | October 29, 2015 | No Comments

Brand Matters Halloween is here once again and it is time for homeowners to embark on the annual Halloween Brand Challenge. Make wise choices with the treats or impending Halloween tricks will definitely ensue.

O.K. let’s play!

A group of trick-or-treaters rings your doorbell – what do you do?

  • Option 1: You answer the door and drop some candy into their bags to avoid your pumpkins from being smashed into pieces.
  • Option 2: You ignore the doorbell and quickly hide behind the couch to feign no one is home. You elevate the risk for a toilet paper attack on that beautiful maple tree in the front yard and eggs scrambled on your windows.

Let’s see how you did.

If you chose Option 2, well then you deserve every Halloween trick that was thrown at you.

If you chose Option 1, good job! Most responsible homeowners would probably choose option 1 and pass out chocolate treats to pacify the marauding band of spooky revelers. Option 1 was definitely the safe choice but it also contained a trap that you didn’t see coming. Before you could blink, the maple tree was laced with Charmin toilet paper and the pumpkins turned into Libby’s pie filling in your driveway.

You can’t believe it! You wisely chose option 1, so why did this happen? It happened because you triggered the brand trap. You passed out the wrong brand of chocolate bar. You decided to hand out that no-named tasteless brown wax from the corner dollar store which just infuriated the candy mob. You should have gone with a good brand of well-known chocolate such as Hershey’s or Snickers! Trick-or-treaters are wise consumers and know brand – especially chocolate!

Your Halloween adventure was an epic fail. Next year remember that brand matters so go with the good stuff! To make your next Halloween Brand Challenge successful check out the list of America’s favorite Halloween candy according to USA today:

  • Reese’s
  • M&M’s
  • Snickers
  • Hershey’s
  • Kit Kat
  • Twix
  • 3 Musketeers
  • Hershey’s Cookies ‘N’ Creme
  • Milky Way
  • Almond Joy

By the way, each of these 10 chocolate brands is owned by either Hershey or Mars.

To learn more about branding visit Elliance. To learn how to apply your brand with Do-it-yourself online event software to your events, email and marketing campaigns visit
Happy Halloween!


Leave a Reply