This Time it’s Personal! Appropriate Salutations Increase Positive Email Metrics
Posted on | July 15, 2015 | No Comments
Creating Intriguing content, strategically placing calls-to-action and choosing purposeful visuals for your email marketing campaign takes enormous thought and effort. In the end, all you are hoping for is that your masterpiece email gets you to the goal conversion promised land. Now, if the emails are continually relegated to the email trash heap you have a problem. Let’s nip that in the bud now, industry studies show that personalizing your emails greetings towards individuals will help elevate open and click-through rates. One study by Experian claimed that personalized emails elevate open rates and revenue per email by six times vs. non-personalization. Marketingland.com mentions that personalized emails have 29 percent higher unique open rates, 41 percent higher unique click rates and that personalized subject lines deliver a 26 percent higher unique open rates overall.
Check out these do’s and dont’s from the Houston Chronicle for personalizing your email salutations:
- “Dear” is the one of the most appropriate salutations you can use. Personalize by using the recipient’s most honorable title, such as Ms., Dr., Professor, Min., etc.
- A more formal approach would include “Greetings,” “Good Morning/Afternoon” or “Good Day” followed by the name of your recipient.
- Always use the highest degree of courtesy when addressing a group – “Greetings All” and “Good Day Team”
- Avoid using generic salutations like “Dear Sir/Madam” or “To Whom It May Concern.” Using these surely indicates laziness and lack of interest in the individual to whom you are writing.
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Tags: email design > email marketing software > online marketing software
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