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Reducing the Speed Limit on the Email Marketing Highway to Build Strong Client Relationships

Posted on | May 28, 2015 | No Comments

ladder-to-success1 Business email marketing programs don’t always need to go 100 mph on the email marketing super highway to achieve results. Sometimes the best way to grow strong client relationships is to take your foot off the marketing and sales gas pedal, slow it down and bring in the personal approach. When creating your email marketing editorial calendar try including a few holidays, business milestones and special events to your campaigns. Changing up your tactics and messaging demonstrates the breadth of your online marketing abilities from hardcore email marketer to subtle advertiser using a personal approach. Whichever tactic you employ, be sure to use online marketing software with time saving tools like reusable email templates and the ability to preschedule future email broadcasts.

Here are some dates and events that Ennect clients have used to add a softer more personal touch to their email marketing message:

  • New Year’s Day
  • Religious Holidays (i.e. Christmas and Chanukah)
  • Memorial Day
  • Independence Day
  • Business Anniversary or Milestone
  • Seasonal Changes
  • Halloween
  • Thanksgiving
  • Client Appreciation Events (i.e. baseball games, the circus, picnics)

To learn more on how to add a personal touch to your email marketing campaigns visit


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