Successfully Knocking on the Door of Email Engagement
Posted on | May 21, 2015 | No Comments
What do a Pennsylvania party linen rental company, a Florida citrus grove management firm and a Texas university have in common? They all use online email marketing software to successfully reach their target audience.
St. Edward’s is a private Catholic university of approximately 4,650 students located in Austin, Texas that uses email marketing to reach and recruit the millennial generation. Read their exciting email marketing recruitment success story.
Mosaic is a party linen rental company located in Pittsburgh, Pennsylvania. They have one of the largest, most unique inventories of tablecloths, overlays, and napkins in the country. Learn how Mosaic successfully utilizes Ennect for mass email communication campaigns.
Kahn Citrus Management helps Florida orange grove owners secure permits, install irrigation systems, create strategic planning and more. As a full-service company that provides grove development, caretaking and marketing expertise they use an online email application to keep top-of-mind awareness with their clients and prospects. Read more on how Kahn Citrus Management grows it’s client base using Ennect.
To obtain the coveted elevated email open rate and high prospect engagement like Mosaic, Kahn Citrus and St. Edward’s University try these email marketing tips.
- The Subject Line: The door to your email message is the subject line. A popping and relevant subject line is the successful knock that will open the door to the rest of your content. A good subject line should contain no more than 30 to 50 characters. A bad, forceful or incoherent subject line is the easiest way to have your message relegated to the trash heap.
- The From Address: Recipients are more likely to open emails from people or places they know or are familiar with. Use your brand, unique name for your newsletter or the title or position of someone at your organization.
- Call to Action: Make sure that your call to action (COA) is near the top of your copy and in sight. Having recipients focus on the COA without effort and not hunting for it is the key. Also, repeating the call to action about three times throughout your content can’t hurt.
- Sharpen for Mobile: Make sure your email is optimized for mobile devices. According to eMailmonday, mobile email accounts for 15 to 70% of email opens so far in 2015.
Read more online email marketing and event management success stories at ennect.com
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