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Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Email Marketing Reigns Supreme – Long Live the King!

Posted on | January 29, 2015 | No Comments

Email is KingA 2014 marketing survey of over 2,000 digital marketing organizations showed unwavering support for email as a major marketing channel.  In fact, many organizations planned on increasing spending and growing their email marketing programs in 2015.

  • 88% of digital marketing organizations currently use email marketing
  • 68% of marketers believe email is core to their business
  • 58% plan to increase their email marketing budgets
  • 42% of email indirectly impacts business performance
  • 59% have a dedicated email marketing team
  • 49% are sending more than 500,000 emails annually.

With email reigning supreme throughout the online marketing realm it is no wonder that industry leading event management software packages include email as a major supporting feature. Email list management, customizable invitations; detailed behavior reporting and many other robust features are now staples in many turn-key event registration software solutions.

Long Live the King!


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