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Why are you email marketing?

Posted on | May 30, 2014 | No Comments

Have you had trouble explaining the value of email marketing to a boss or client? Fret no more. Below are the engaging talking points to support  email marketing campaigns.

91% of consumers check their email daily  (ExactTarget).

74% of all online adults and is preferred over direct mail by a margin of nearly five to one. (Merkle).

Email marketing has an ROI of 4,300% (Direct Marketing Association).

76% of email opens occur in the first two days after an email is sent (Alchemy Worx).

48% of emails are opened on mobile devices  (Litmus).

44% of email recipients made at least one purchase last year based on a promotional email. (

33% of email recipients open email based on subject line alone. (

Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report)

64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)

Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)

Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)

For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)



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