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Is Email Going the Way of the Dinosaur? Industry Experts Think Not!

Posted on | June 20, 2013 | No Comments

With the explosion of social media, texting as a second language and the deluge of smart phone apps out there – Is email still a viable workplace communication tool? According to Harvard Business Review – Yes, it is! A 2012 survey of 2,600 workers in the U.S., UK, and South Africa found that people are still in love with their email.  The study reveals that on average a user receives about 11,680 emails a year which breakdown as follows:

  • 42% are deemed essential and critical to daily operations
  • 74% are classified as junk and never seen  by the user
  • 8% is spam

The study concludes that email with the proper filters is still a solid communication solution which is evolving from its original intent of simple electronic correspondence into a multi-tasking workplace platform used for project management, mass information exchanges, document archiving and much more.

So, how do you make sure your emails end up being among the 42% called essential and critical? Know your audience, send  messages that appeal to their specific interests and, make sure your list is up-to-date.


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