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With so many people reading emails on mobile phones and tablets, how do I make sure my blast looks good everywhere?

Posted on | December 6, 2012 | No Comments

A recent study shows over 50 percent of people use smart phones and tablets are becoming much more common, as well. Since the user expects an email to look good no matter what the device they use, it’s a waste of your time and effort if you do not take this into consideration. Here are a few tips to make sure your message looks good across all devices.

Keep it Simple
Make the layout in one column with large fonts and use big buttons for links. Also, consider narrowing the width overall. When it comes to copy, use a short and concise writing style. The same advice goes for the HTML code, the best results come from uncomplicated code.

Pay Attention to Images
Remember to write a short description of the picture. Otherwise, the person might not bother to click on the ‘display image’ button. Your email should be built in HTML, not as an image. If it’s all image, the person will simply see a blank screen, which means a greater chance that it will be deleted.

Make Call to Action Obvious
If the call to action button is buried at the bottom, or far to one side, the person might not scroll that far. The screen on a phone and a tablet are much smaller so use the space wisely!

Check out this article that was published on iMedia Connection for more tips on making mobile-friendly emails.


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