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A New Year Means a New Approach to Research

Posted on | January 3, 2012 | No Comments

Yay! It’s the start of 2012! People are usually optimistic at the beginning of a year. It’s a fresh start, a clean slate, and a new chance at reaching your goals.

On a personal level, defining your goals for the New Year can happen over dinner with a good friend. When it comes to business, though, a little research is usually necessary. Be honest, did you just cringe when you read the word research? Are you sitting there thinking research always has to take a long time? If the answer is yes, then you haven’t considered using a sweepstakes as a research tool.

One of  our clients recently ran a sweepstakes to gauge their customers’ interest, knowledge and adoption of interactive strategies. In exchange for answering a short questionnaire, the respondents were entered into a sweepstakes to win a Kindle Fire. It was an unbelievable success; 93% of the click throughs completed the questionnaire.

Are you sure you know what motivates your clients and customers? When is the last time you asked for feedback? Do you wish you knew more about how people interact with your products and services? Now is the perfect time to find out.

A sweepstakes makes it a little more enticing to complete a survey. Think of what you need to learn about your market, then decide what you can afford to use as the prize. It’s simple. It’s effective. And, it’s a fun way to start the New Year for both you and your customers!




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