The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Advice on Redesiging a Newsletter

  Thinking about redesigning your e-newsletter?  Get some tips from reading how Phipps Conservatory and Botanical Gardens redesigned theirs. Phipps, a great steel and glass Victorian greenhouse, has been inviting visitors to explore the beauty and mysteries of plants since 1893. Since part of their mission statement is to, “advance sustainability and worldwide biodiversity through […]

A Personal Connection Improves Clickthrough Rates

Happy birthday to … me!  This is the day I left the comfort of my mother’s womb a few decades ago for a career in marketing. Of course, my family gave me cake and presents.  But, I also got emails from three restaurants enticing me to come eat for free on my birthday. One of […]

A New Year Means a New Approach to Research

Yay! It’s the start of 2012! People are usually optimistic at the beginning of a year. It’s a fresh start, a clean slate, and a new chance at reaching your goals. On a personal level, defining your goals for the New Year can happen over dinner with a good friend. When it comes to business, […]