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New list or update old? Which is best?

Posted on | December 2, 2011 | No Comments

Everyone knows the value of a good list.  But, once you have a list of email addresses, how do you manage the actual list?  Should you create a new list for every broadcast?  What about opt-outs?

Obviously the answer depends on your unique situation.  However, there are a number of reasons why creating a new list for every broadcast is not the best strategy.  Here are  two good reasons you might want to update your master list instead of using a new list for every broadcast.   First, it will save time.  Do you really want to spend the time going in and managing your opt-outs?  Second, you can see trending data over time. If you use an email tool like Ennect, you can check the ‘Hottest Prospects’ and see who consistently opens your emails.

What is your current list process?  We invite you to share your ideas!


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