Event Marketers Rejoice: Events Are Officially Back
Two recent reports from the trade show and convention industry give event marketing professionals reason to celebrate. The March 14th issue of B to B Magazine reported on the 4.1% growth in 2010 over the previous year of the CEIR Index which aggregates four event industry metrics: number of exhibiting companies participating, revenue, attendance, and […]
The Marketing and Sales Relationship: A Moebius?
As a follow-up to Elliance’s appearance with DataBanque at the Washington County Manufacturers’ Association meeting recently, we invited Cathy Brennan of DataBanque to be a guest blogger here. Below, she shares an interesting perspective on the “Marketing – Sales Relationship.” The relationship between Sales and Marketing – especially when it comes to lead handling – […]
Ode to Seth Godin
In all the world I’ve never found A guy who makes My heart just pound As much as my dear Seth We’ve never met But I will bet Should our paths cross I’d be at a loss For what to say to my dear Seth Rarely boring Always exploring In post after post He exposes […]
Blatant Plug: Washington County Manufacturers Association 3-10 Event
The Washington County Manufacturer’s Association is a business networking group interested in enhancing the industrial climate of Washington County and its adjoining areas as well as advancing the professional knowledge of its members. The association has been around for about 35 years. The issues that the members seem concerned with are keeping/expanding manufacturing in Pennsylvania […]