The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

MBA Roundtable Uses Its Annual Event to Build Long-term Membership

The MBA Roundtable is a unique organization whose members comprise business schools from all over the world.  Established in 1995, the Roundtable helps MBA (master of business administration) faculty and program directors drive curricular change within their organizations by delivering events, publications, and research that enable members to openly share ideas with one another and […]

Online Sweepstakes Software Helps OT Sports Win Sales

Started in Prague and relocated back to North Carolina by two Wisconsin brothers, OT Sports has found a unique niche in the design, manufacture, sale and distribution of custom team uniforms, licensed replica jerseys and sideline apparel. Its online presence gives it easy access to international markets.  And while it continues to grow (now with […]

Help, Marketing: The Wheels’r Fallin’ Off American Universities

A couple days ago The Economist published a blog that hit a nerve: “Declining by degree:  Will America’s universities go the way of its car companies?” I had just tweeted off some comments referencing a Time Magazine article about how Alan Mulally, CEO of Ford Motor Company, is trying to turn his company around – NOT thanks to government […]