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How Do You Emarket if You Need to Make HARD Change?

Posted on | August 20, 2010 | No Comments

HARD Change!

I’m not talking about philosophical or metaphysical change.  What I’m talking about is:  Does emarketing still work when your business requires you to make HARD change: pennies, nickels, dimes, quarters, and dollars?

The answer is: of course it does.  But now there may be some additional emarketing tools in your arsenal besides email and online event registration, social networking and website/search engine marketing. 

I came across a great post the other day that offers a list of location-based applications that small-to-medium size businesses can easily apply to their ‘hard-change’ locations.  I thought eMarketing Blog readers might be interested in reading it too.  So, here’s the link to the Beyond Foursquare: 5 Location-Based Apps for Small Business post.  

Do location-based services work?  Would Facebook have launced its own service (a geo-location app called “Places”) if it didn’t think there was a future in this type of service?  Probably not.  And there is some good evidence that people are checking into location-based services at establishments that have adopted this emarketing technology.  Here’s a link to a report on AdAge about how some restaurant chains are using a location-based games to drive interest.

If you’re the type of company that has to make hard change, maybe the new location-based apps can help you make more!

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