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Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Infographic Explains How Online Sweepstakes Work

Posted on | April 5, 2010 | No Comments

Marketers are always looking for innovative ways to drive interest in their products and programs.   With email in-boxes getting more and more saturated with promotions that are turning customers ‘off,’ online sweepstakes is a great alternative to more traditional marketing channel strategies as a way to turn customers back ‘on.’

Case in point:  When Bay Area Rapid Transit (BART) needed a way to increase awareness of its speedy train service from San Francisco International Airport to the Bay Area, it implemented a successful online sweepstakes campaign, with monthly roundtrip flight awards donated by Southwest Airlines.  The online sweeps actually was designed as a viral campaign as well.  To read more, click here.

Are you considering adding an online sweepstakes to your promotion efforts? To understand better how this might work for you, download a free infographic that maps out a typical sweepstakes flow.

Click image below for sweepstakes flow.


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