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It Can Pay to Be Ethical

Posted on | March 26, 2010 | No Comments

Goodness can be rewarding!  (Don’t you wish Wall Street recognized that? And wouldn’t we all be better off if it did?)  As proof, take a look at the 100 organizations on the list of the 2010 World’s Most Ethical Companies.

According to the Ethisphere Institute, which publishes the list, ”the World’s Most Ethical Company designation is awarded to those companies that have leading ethics and compliance programs, particularly as compared to their industry peers.”

Most important, it apparently is beneficial to be an ethical company.  The graph below – copied from the Ethisphere site – shows a comparison of publicly traded 2010 World’s Most Ethical Company honorees against the S&P 500 and FTSE since 2005.

WME Index Performance

Are ethics driving your company’s successes… or, even, your own emarketing activities?  Are you, for example, following best email practices and CAN-SPAM guidelines?  If not, maybe it’s time to see how really rewarding good ethics can be.

For more information on how the list was compiled and to see who’s on the list, click here.

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