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Digital Coupon “Clipping” on the Rise for Consumers. What about B2B?

Posted on | March 1, 2010 | No Comments

All indications are that today’s consumers are increasing their use of coupons, especially digital coupons.  According to a recent study released by Research, digital coupon redemptions outstripped newspaper coupons last year by ten to one!  E-coupon redemptions have helped the coupon business grow. 

“For the first time in almost two decades the use of coupons increased in 2009, in part due to the growth of digital coupons as more consumers made them part of their shopping routine and more brands tapped them to engage with their consumers,” said Steven Boal, CEO of Incorporated, in a news release posted on the company’s web site.

So, is it time for B2B marketers to cozy-up to coupons?  Lots of other consumer-oriented marketing methods have been adopted by B2B marketers. 

We don’t have an answer, but we know companies who’ve used email marketing to offer coupons for their services and products in a B2B marketplace.  We’ve done it ourselves. 

Take our quick survey on this question and we’ll enter you into a drawing for – what else? – a coupon for free use of  Ennect Event.  Click here to participate…

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