The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

It Can Pay to Be Ethical

Goodness can be rewarding!  (Don’t you wish Wall Street recognized that? And wouldn’t we all be better off if it did?)  As proof, take a look at the 100 organizations on the list of the 2010 World’s Most Ethical Companies. According to the Ethisphere Institute, which publishes the list, ”the World’s Most Ethical Company designation is awarded […]

Event Supports Student Entrepreneurs in Ohio

The 9th Annual E CITY Awareness Breakfast is coming soon:  Tuesday, April 13th, at 7AM. This is a cool organization and if you’re a fan of entrepreneurship and live in Northeastern Ohio (or maybe even western PA) and want to support a good cause, check it out here: E CITY is a non-profit organization that teaches students entrepreneurial, […]

600+ PA Tech Entrepreneurs Learn Why Now is a Great Time to Start Up

PA Tech Entrepreneurs Meet On May 12th, at Lehigh University’s Zoellner Arts Center in Bethlehem, PA, more than 600 technology entrepreneurs, venture capitalists, angel investors, educators, and business leaders will converge to network, learn, and celebrate the success of what is now a thriving tech community.  That’s when the Ben Franklin Technology Partners of Northeastern […]

Testing new things part 2

This is a test of some new functionality on the blog. If you see this post, please wait a minute and reload the page. The post should disappear. This isn’t some new technology to only show a user a post a single time and then hide it; our systems administrator is simply testing some back […]

If a marketer doesn’t track results, do they still count?

According to industry analyst firm AMR International business-to-business (B2B) online advertising is just one of the areas that will start to climb out of the recession-driven trough it has been in.  But while AMR’s B2B online marketing report reaffirms what others are saying about growing investments in various marketing channels, it, also, identifies a large descrepancy between how B2B marketers rate the […]

Digital Coupon “Clipping” on the Rise for Consumers. What about B2B?

All indications are that today’s consumers are increasing their use of coupons, especially digital coupons.  According to a recent study released by Research, digital coupon redemptions outstripped newspaper coupons last year by ten to one!  E-coupon redemptions have helped the coupon business grow.  “For the first time in almost two decades the use of […]