What to do about Valentine’s Day if you’re a B2B eMarketer
Valentine’s Day is generally considered a consumer holiday, but what if you’re a B2B eMarketer? Should you try to take advantage of it… or would your customers think you’re over-reaching? Show Some Love to Your B2B Customers on Valentine's Day The answer is: it depends. Here are three ways you can approach Valentine’s Day without […]
Tahmi’s Tips for Simplifying eNewsletter Planning in 2010s
When we were interviewing Tahmi DeSchepper (http://www.tahmi.com) for a recent blog post on holiday email newsletters, she gave us a great planning idea that we thought others could use. So we’re passing it along… A lot of marketers have great intentions about getting out their emarketing newsletters on a regular basis, but things often get in […]