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Emarketing Benchmark: How Do Your Online Sales Compare?

Posted on | December 21, 2009 | No Comments

Want to know if your emarketing efforts to promote sales of your products this holiday season are really working?  Here’s a benchmark to compare against:  a just-released report from ComScore.

Consumers are buying online for the holidays in record numbers according to the new report from ComScore.  The company, which has been tracing online retail sales since 2001, says that $19.9 billion has been spent online this year during the first 41 days of the November – December 2009 holiday season — a 3% increase over the same time last year.  

Want to benchmark?  Compare your emarketing sales with the chart below. 

2009 Holiday Spending Trends







Smart B-to-C emarketers are already planning their post-holiday sales to move unsold inventory at discount prices.  Meanwhile, B-to-B emarketing professionals should be thinking about getting out early with new initiatives to let prospects and existing customers know what’s coming for the New Year.

Have YOU got your 2010 emarketing strategy in place yet?  If not, call us.  We can help.

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