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eMarketers Take Note: There’s an app for that eReader too!

Posted on | December 9, 2009 | No Comments

Ah, the end of year prognostications are coming… Expect to see more and more coverage about what 2010 will bring.  I just caught a nice piece in about Social Media predictions.

One of the the sections is on the growing popularity of eReaders and says: “According to Sarah Rotman Epps and James McQuivey of Forrester Research, eReaders will get apps, too.” 

eReader images-2sm-jpegThe idea that eReaders could abscond with the iPhone’s “there’s an app for that…” motto got me wondering if and how emarketers might start to make use of these new devices, too, to market their products or services.  Will marketers create ads, apps, content or other collateral for eReaders?  What do you think?  Take our survey here. Or add comments below.

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