Social Marketing Builds Brands According to New Report: Can It Also Help with Events?
Posted on | August 31, 2009 | No Comments
A new report posted by eMarketer this morning points to the fact that a majority of social network users are becoming fans or followers of companies or brands. The study also indicates that more people (2x) say good things about a company than say bad. I haven’t seen the whole report yet, but in light of the discussion we’re having on Tuesday about using social media to promote events, I wonder if this is an encouraging sign for conference and meeting planners who want to build communities around their events. I’d like to think it is and that it would encourage event managers to not be afraid to use social networking tools in conjunction with traditional branding and event registration activities to draw attention to and support for their events.
Here’s a link to eMarketing ’s story: http://www.emarketer.com/Article.aspx?R=1007252
And don’t forget to sign up for our free chat session: Tying Social Media into Your Event Marketing Efforts. Tuesday, September 1, 2009 from 1pm to 1:45pm ET. Here’s a direct link to the event: http://emsigcommunity.ning.com/events/live-chat-tying-social-media?rsvpConfirm=1. I hope you can join us.
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