The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Learn How to Streamline Your Event Marketing Process

  Attend the Upcoming eMarketing Special Interest Group Chat Time: August 4, 2009 from 1pm to 1:45pm Location: Online at eM-SIG Community Event Description: As organizations look for ways to cut costs, events are often one of the first things to go. However, research indicates that events have consistently out-performed other tactics as a means […]

Compare Your Email Click-through Rates

As an email marketer, you always wonder how your open rates compare to others in your industry.  Here’s a link to an article in eMarketer that may be able to help.  The article’s entitled “E-Mail Marketing and Click-Through Rates” and the link is: Related Posts: There’s Spinning and Then, There’s SPINNING Yammering About Mass […]

Association TRENDS Successfully Transitions from Print to Online Publishing

Association TRENDS, an association industry newspaper, has been publishing continuously since 1973. Jill Cornish, president and publisher, was thinking about “one day” turning the printed publication into an online newspaper. The online idea catapulted to the top of her to-do-list when her printer unexpectedly closed. The would-be disaster turned into a blessing in disguise, however. […]

Have you tried Bing yet?

When Microsoft introduced its new search engine, Bing, a few weeks ago, there was great anticipation and then, well, much disappointment from the critics and experts.   Since then, there have been lots of articles, blog posts, and comments on what Microsoft ’coulda, woulda, shoulda’ done.   Seems that no matter what the company does on this count, Google […]

Some of Pittsburgh’s Best / Unique Event Venues

1.  Heinz Field: The home of our beloved Pittsburgh Steelers is sure to impress any quest.   Heinz Field becomes as impressive off the field as the team is on the field. 2. PNC Park: As mentioned before, PNC Park is located just 2 short blocks from our Ennect offices.  There are a number of […]

Carnegie Mellon Keeps its University Community Ennected

Carnegie Mellon’s unique brand position is: “the university where technology and the arts combine to create innovations with global impact.”  A major challenge with maintaining any brand position is making sure it is consistently communicated in a way that resonates with its audiences.  With students and faculty from around the world coming and going in […]

There’s Spinning and Then, There’s SPINNING

Don’t know if you saw the story in yesterday’s New York Times entitled “Spinning the Web: PR in Silicon Valley.”  It describes how the new social media tools are changing the PR “dynamic.”  The link is here if you haven’t seen it: It’s well worth the read, but before you go there, consider this: […]

Do Online Advertisers’ New Self-Policing Recommendations Go Too Far Or Not Far Enough?

Whatever Happened to “On the Internet, No One Knows You’re a Dog?” Are Internet users THIS ticked off at web site developers that they want regulations that turn off the convenience of what the Internet is all about?  Or have web sites finally gone too far in their collection of visitor data that we need […]

Everyone Loves Fireworks!

On behalf of the Ennect Team, we wish all a happy and safe 4th of July weekend! Let the festivities begin… Related Posts: Who Really Knows the Words? Congratulations Elliance! Ennect Web Survey Tool Bridges Qualitative and Quantitative Research The Importance of a Marketing Calendar Surveying Your Summer Reading

Glass Center Attracts Record Numbers to Annual Event with Ennect™Event

Pittsburgh Glass Center (PGC) is an organization with a mission: to groom a new generation of glass artists and enthusiasts.  One of the world’s top glass art centers, PGC hosts beginners and world-renowned glass artists, alike, at its state-of-the-art facilities for teaching, creating, and promoting glass art.  To help it attract artists, students, and benefactors […]