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A Missed Marketing Opportunity

Posted on | June 17, 2009 | No Comments

Back in February, after the Pittsburgh Steelers won their 6th Superbowl Championship, we gave tons of praise to Dick’s Sporting Goods for their swift marketing efforts.  They sent an email out 2 minutes after the game ended, notifying their customers that they would open early and they were completely stocked with all of the Steeler Superbowl Champion gear.  That email message was well received by all Pittsburghers.

This past Friday evening our beloved Pittsburgh Penguins brought the Stanley Cup back to Pittsburgh after 17 years!  BUT, there was no email sent from Dick’s Sporting Goods announcing they were stocked with Stanley Cup Championship gear.

This lack of email communication did not go unnoticed by Pittsburghers. While sitting at my daughters softball game, on the morning following the Penguins big win, people in the stands were commenting that they were surprised that Dick’s Sporting Goods did not send an email to cash in on our town’s obsession with our sports teams.

Did Dick’s Sporting Goods miss out on an excellent email marketing opportunity to gain more business by the lack of communication after the Penguin’s big win?  I would have to say, YES!

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