The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Back to School and the Convenience of Online Event Registration for Extracurricular Activities

My, how time flies! Back in June we posted “Online Event Registration Helps Parents Cope with the Summertime Blues” to lend parents some ideas on what to do with their “free-range” children during the summer break. Now that children are headed back to school, we wanted to assist parents again by offering some ideas for […]

Next Stop, The Client Experience Zone!

You are about to enter another dimension of business. A journey into a wondrous land of customer service. Next stop, the Client Experience Zone! Whether we think about it or not, every day we visit the client experience zone. I am sure that we can all come up with both stellar and atrocious customer service […]

Use the “Wow” Factor in Online Marketing Campaigns When Fishing For Attention

Considering that a gold fish has more of an attention span than humans do these days, we need to make sure the “Wow” factor is in play when creating email marketing, event management communications and online survey campaigns. No, seriously, we are lagging behind a pet fish in the attention span category. A 2015 Statistic […]

An Ennect Tribute to former “Late Show” host David Letterman – Top Ten Reasons to Use Online Marketing Software

Here is our “Top Ten List” tribute to former “Late Show” host David Letterman who retired in May 2015. Letterman was famous for his unique brand of comedy, celebrity interviews and hilarious Top Ten List. According to the Los Angeles Times, Dave’s first Top Ten List appeared on Sept. 18, 1985. The list was “Top […]

This Time it’s Personal! Appropriate Salutations Increase Positive Email Metrics

Creating Intriguing content, strategically placing calls-to-action and choosing purposeful visuals for your email marketing campaign takes enormous thought and effort. In the end, all you are hoping for is that your masterpiece email gets you to the goal conversion promised land. Now, if the emails are continually relegated to the email trash heap you have […]

A Pledge for Sustainable Marketing and Events Management Practices On Earth Day

Earth day is held annually on April 22 and celebrates the importance of a clean and healthy environment through engagement in local and global sustainability efforts. One way of contributing to a more healthy office and corporate ecosystem would be to use a zero consumption practice like online marketing software in lieu of a heavy […]

Don’t Be Afraid of Oncoming Traffic!

Let’s say you have this big important event happening in the next few months and you’ve meticulously planned the details, booked the venue and are using online marketing software to manage the event registration. So now what? Well, you need oncoming web traffic to fill up your event! No, not the nasty New York City […]

5 Quick Tips: Email marketing

According to McKinsey Global, the average person dedicates 13 hours (28 percent) of their workweek to reading, deleting, sorting and sending emails. What if you could cut some of that time for your customers? Follow these 5 Quick Tips to cut the fat from your emails and become the e-marketing diamond in the inbox rough. […]

Online Marketing Software or Basic Email To Keep Social Media Clicking?

Most businesses these days heavily invest in keeping their brand relevant within social media circles and it is no surprise that most emails are deluged with social media icons like Facebook or Twitter. It makes sense to include links in your emails directing your customers and clients to your social media websites but should you […]

And the Winner Is…

Your online sweepstakes is ready to roll.  It’s well thought out, creatively planned and meticulously crafted. You are excited about the data you will capture and of course announcing who the winners are.  But before you hit the send button you should take a few minutes to review “Is Your Contest Illegal? 33 Important Legal […]

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