The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

The Bounce Wasn’t Always So Bad… Then Came the Email Bounce Back

The Good Bounce: During the 1960’s NBC hosted a television show titled Sing Along with Mitch in which conductor Mitch Miller prompted the audience to “sing along; and follow the bouncing ball!” The bouncing ball, created by Fleischer Studios in 1925, was an animated ball that bounced over lyrics on screen to help audiences proceed […]

Use the “Wow” Factor in Online Marketing Campaigns When Fishing For Attention

Considering that a gold fish has more of an attention span than humans do these days, we need to make sure the “Wow” factor is in play when creating email marketing, event management communications and online survey campaigns. No, seriously, we are lagging behind a pet fish in the attention span category. A 2015 Statistic […]

This Time it’s Personal! Appropriate Salutations Increase Positive Email Metrics

Creating Intriguing content, strategically placing calls-to-action and choosing purposeful visuals for your email marketing campaign takes enormous thought and effort. In the end, all you are hoping for is that your masterpiece email gets you to the goal conversion promised land. Now, if the emails are continually relegated to the email trash heap you have […]

Reducing the Speed Limit on the Email Marketing Highway to Build Strong Client Relationships

Business email marketing programs don’t always need to go 100 mph on the email marketing super highway to achieve results. Sometimes the best way to grow strong client relationships is to take your foot off the marketing and sales gas pedal, slow it down and bring in the personal approach. When creating your email marketing […]

Successfully Knocking on the Door of Email Engagement

What do a Pennsylvania party linen rental company, a Florida citrus grove management firm and a Texas university have in common? They all use online email marketing software to successfully reach their target audience. St. Edward’s is a private Catholic university of approximately 4,650 students located in Austin, Texas that uses email marketing to reach […]

American Politics and the State of the Email Marketing Union

Technology and the email habits of politicians are once again at the forefront of our country’s political discourse.  First, Democratic presidential front-runner Hillary Clinton is accused of using a private email server in her home to send email marketing and donation campaigns on behalf of The Clinton Foundation while she was on the job as […]

It’s Not Too Late to use Email Greetings to Spread Joy and Save the World

So the holiday crunch is here.  If you react with panic when you hear the jingle alarm bells because you forgot to send your annual company holiday greeting, don’t worry. You can send an environmentally friendly email greeting with just a click of a mouse. Yes we know, “Not a creature was stirring, not even […]

Why are you email marketing?

Have you had trouble explaining the value of email marketing to a boss or client? Fret no more. Below are the engaging talking points to support  email marketing campaigns. 91% of consumers check their email daily  (ExactTarget). 74% of all online adults and is preferred over direct mail by a margin of nearly five to […]

5 Quick Tips: Email marketing

According to McKinsey Global, the average person dedicates 13 hours (28 percent) of their workweek to reading, deleting, sorting and sending emails. What if you could cut some of that time for your customers? Follow these 5 Quick Tips to cut the fat from your emails and become the e-marketing diamond in the inbox rough. […]

Don’t Hold The Bag Too Long – It Could Mean the Difference Between Good and Bad Business Karma!

So you made your sales pitch, had the right conversations and upon returning back to office from the most recent, hip industry trade show, you find yourself holding the bag. You know the bag, the one with all those business cards with email contacts. What do you do now? Well, recency is the friend of […]

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