The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

The anatomy of an effective viewsletter email newsletter

The anatomy of an effective viewsletter or email newsletter is explained in the Ennect blog Six Tips for Creating Effective Emails. Here are some important points from the blog posts to take into consideration when creating your next email communication. Define your goals. What are you trying to achieve?  Inform, sell, both? Once you answer […]

A Netflix Lesson for Concerted Customer Communications Using Email Marketing Software

Thank you Netflix for making a strong case for email marketing software in conjunction with social media and SEO for concerted customer messaging.  There is a recent article by Melissa Ward at Target Marketing that explains her frustration with the lack of direct communication regarding the upcoming May 2016 increase in Netflix service fees.  Ward […]

Are you making the right call to action with do-it-yourself email marketing?

Here is a question that is as old as time or at least email (1970’s) that email marketers always contemplate – “What’s the secret to getting email recipients to click on the primary call to action link in your email?”  Are you ready to be blown away with some digital marketing genius? … The answer […]

Simply Amplify Your Digital Message with a Do-it-yourself Viewsletter

Is that monthly email blast alert popping up on your Google calendar again? Well then you better get started gathering content, making those template tweaks, finding decent photos and collecting all other digital accoutrements associated with blasting out your message. If you are thinking that you just don’t have time for all of that, then […]

‘Tis The Season for Do-it-Yourself Event and Email Marketing Holiday Magic

‘Tis the season! The holiday rush is about to take off… almost like Santa’s eight tiny reindeer! Are you prepared? In the spirit of giving this festive season, Ennect would like to share some industry insights on how to make holiday do-it-yourself event management and email marketing successful. Now dash away, dash away, dash away […]

Google Provides Gmail Users with a Thor’s Hammer Solution for Conquering Spam and Unwanted Emails

Google recently gave Gmail users a Thor’s Hammer solution in the form of a powerful “Block” button to deal with unwanted emails and spam within their Gmail universe. In case you aren’t familiar with Norse mythology or Marvel Comic’s The Avengers – Thor is a comic book hero and Norse god that battles evil doers […]

New Google Patent Emphasis on Email Marketing Could Fuel or Exhaust Future Search Engine Rankings

Google’s search engine ranking universe could soon include a new filter for email marketing content. Google’s recently gained patent will allow the search engine giant to drill down and search email messaging and consider if the message is spam or junk. Speculation is that Google will also crawl email content for spam and suspect links […]

The Bounce Wasn’t Always So Bad… Then Came the Email Bounce Back

The Good Bounce: During the 1960’s NBC hosted a television show titled Sing Along with Mitch in which conductor Mitch Miller prompted the audience to “sing along; and follow the bouncing ball!” The bouncing ball, created by Fleischer Studios in 1925, was an animated ball that bounced over lyrics on screen to help audiences proceed […]

Use the “Wow” Factor in Online Marketing Campaigns When Fishing For Attention

Considering that a gold fish has more of an attention span than humans do these days, we need to make sure the “Wow” factor is in play when creating email marketing, event management communications and online survey campaigns. No, seriously, we are lagging behind a pet fish in the attention span category. A 2015 Statistic […]

This Time it’s Personal! Appropriate Salutations Increase Positive Email Metrics

Creating Intriguing content, strategically placing calls-to-action and choosing purposeful visuals for your email marketing campaign takes enormous thought and effort. In the end, all you are hoping for is that your masterpiece email gets you to the goal conversion promised land. Now, if the emails are continually relegated to the email trash heap you have […]

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