The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Google Tax, Facebook Global Domination and The Millennial Question of Wi-Fi vs. Clean Underwear

Posted on | May 1, 2017 | No Comments

Millenials choose wifi or clean laundry

In this is edition of Ennect Online Marketing Software’s Social or Not, Here We Post we continue to learn more about Facebook’s goal of global domination, how Uber is trying to take a bite out of Apple’s iPhone and the question on everyone’ mind, “Would I rather have clean undies or Wi-Fi in my home?” Let’s get started on these stories and more social media, software and digital happenings.

Facebook envisions using brain waves to type words (Bloomberg)

Facebook’s algorithm is getting worse (Medium / Chicago tribune)

Facebook research targets emotionally vulnerable and insecure youth (

Google plans ad-blocking feature in popular chrome browser (Wall Street Journal)

Austria seeks to tax Google searches (Bloomberg)

Uber violates Apple’s iPhone privacy guidelines (New York Times)

Do you have what it takes to be a digital marketing sheriff (Theemarketingblog)

Hackers exploited Microsoft Word for months while Microsoft investigated (Reuters)

Broadband, Wi-Fi more important than clean underwear for apartment dwellers (Variety)

Check back soon for another edition of “Social or Not, Here We Post” and check out Ennect online marketing software for all of your online event registration and management needs and remember – The Journey Begins with Event Registration!

Do-it-yourself Online Marketing Software for a Healthy Digital Office Ecology on Earth Day

Posted on | April 18, 2017 | No Comments

Earth Day

This Earth Day, take a minute to think about your office marketing ecosystem.  Does your marketing program strive to be zero or low consumption on paper products or is it contributing to a growing Environmental Protection Agency (EPA) statistic? According to the U.S. EPA the world produces over 300 million tons of paper a year with the lion share of that being produced for office supply and copier paper use.

Here are some facts and stats from the Paperless Project:

  • Over 60% of the roughly 17 billion cubic feet of timber harvested worldwide each year is used for paper and pulp.
  • In the last 20 years, the usage of paper products has increased from 92 million tons to 208 million, which is a growth of 126%.
  • 45% of the paper printed in offices ends up trashed by the end of the day – this daily lifespan occurs for over a trillion sheets of paper per year, worldwide.
  • In the U.S., companies spend more than $120 billion a year on printed forms, most of which outdate themselves within three months’ time.
  • More than 70% of today’s businesses would fail within three weeks if they suffered a catastrophic loss of paper-based records due to fire or flood.

As we celebrate another Earth Day, let’s strive to cut back on office paper by utilizing productive digital business apps, paperless online marketing software and efficient electronic record systems for a sustainable office ecology. Learn more about environmentally-friendly do-it-yourself online event management software to help keep paper waste from piling up and don’t forget to recycle.

Do You have what it takes to be a digital event marketing sheriff and corral online event registration chaos?

Posted on | April 10, 2017 | No Comments

control online event registration chaos

Hey there Pardner, word around here is that you want to wear that shiny event marketing badge and become the new digital sheriff in town.  Well, do you think you have what it takes to corral event registration chaos and wrangle up those stampeding event attendees?  If so, then Ennect online do-it-yourself event marketing software is your online event management deputy.

Check out this Ennect infographic that shows the simple steps needed to create a robust online do-it-yourself event registration platform to ensure peace and tranquility in an otherwise chaotic event management landscape.control online event registration chaos

Create A Custom Event Website
Host online event registration
Event communications include emails and e-vites

You’ll make a great event marketing sheriff! Now go learn more about Ennect online do-it-yourself event registration software for any type and any size event!

Yee Haw! Event Chaos Controlled!

*gif from / source:

A Spring Awakening of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!

Posted on | April 4, 2017 | No Comments

Digital Marketing

Check out the latest spring awakening of blog posts from digital marketing agency Elliance.

Brand Architecture in Higher Education
by Abu Noaman
There isn’t an algorithm for defining brand architecture for higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation. – Aha!

Facebook News Feed Algorithm – How posts are getting served up on people’s news feeds
by Zahra Qureshi
Facebook has been making a lot of changes to their news feed algorithm. In the past, there used to be a chronological listing of stories as they were shared by your network. – Aha!

The Politics of Design or Seeing Red
by Scott Kozelnik
Politics aside… what do design, branding and political experts really think of President Trump’s “Make America Great Again!” red trucker hat? – Aha!
Digital Marketing

The appeal to emotion; Sappy vs. Genuine
by Erin McCarthy
You want to see the world’s most well-practiced and ridiculous eye roll? Play me a sappy country music song. I see right through that charade – disingenuous, insipid and frankly offensive. – Aha!

Is it time for a new suit?
by Kathy Kendra
Much like an ill-fitting or dated suit, companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve. Does your identity still fit your organization and what it does? Does it represent who you are? Is it time for a change, and if so, how can you be sure? – Aha!

That’s Convenient
by Krystal Duke   
As a Millennial, I have been fortunate enough to reap the benefits of the invent of the internet for basically my entire life. While I do know of a world without the internet, smart phones, and Jimmy Johns online ordering system, I recognize the value that these seemingly small conveniences add to my life. – Aha!
Digital Marketing

Slate’s Hero
by Derek Palladino
In December of 2016, started testing a new article site design. One of their designers Jason Santa Maria tweeted their test page, along with a  blog post introducing the new design approach. The new layout was sleek and simple, but I was personally drawn towards the articles hero image and title. – Aha!

Previous Brilliant Seasonal Blog Posts

“Social or Not, Here We Post” – Social Media Marketing and Digital Happenings

Posted on | March 27, 2017 | No Comments

Social Media Marketing Apps

So, what’s the latest digital scoop in the world of social media marketing?  Check out Ennect Online Marketing Software’s “Social or Not, Here We Post” social media, software and digital review.  This time we cover recent grumblings about online censorship, fake social media users, paying for the Blue Bird (Twitter) and a boycott of Google ads. Let’s get started!

As many as 48 million Twitter accounts aren’t people, says study (CNBC)
Beware the bot.

Twitter explores subscription-based option for first time (Yahoo)
Pay per Tweet.

Instagram Will Start Blurring ‘Offensive’ Photos (HEATSTREET)
Photo Filter On.

Google ad boycott could aim ire at ad-serving software (Yahoo)
Bad Ad Placement Scare.

Tune up Your Twitter for a Successful Social Media Marketing Campaign (Elliance)
The Blue Bird Basics.

The Social Media Digital Supermarket (AHA)
So Many Digital Choices.

Check back soon for another edition of “Social or Not, Here We Post” and check out Ennect online marketing software for all of your online event registration and management needs and… Remember – The Journey Begins with Event Registration!

Build Your 2017 March Madness Basketball Challenge with The Ennect Sweepstakes App

Posted on | March 9, 2017 | No Comments

online marketing software

The NCAA Basketball tournament is a perfect opportunity for companies to get in on the “Madness” by using an online sweepstakes app to build brand excitement, create sales leads and grow contact lists. The Ennect Online Sweepstakes app is an inexpensive, easy-to-use marketing tool that should be a starting player on all sales and customer service teams.

2017 March Madness tips-off on March 14th with 68 teams and ends with the national championship on April 3rd.  68 collegiate basketball teams will compete through the first two rounds for a chance to play in The Sweet Sixteen, The Elite Eight, The Final Four and the 2017 NCAA Basketball Championship Game in Phoenix, AZ.

Create Your Own March Madness Ennect Sweepstakes Challenge!
Ennect provides a hybrid sweepstakes and survey tool that can be used to create a one-of-a-kind online March Madness experience. Participants can prove their NCAA basketball mettle by entering the teams they think will win each round for a chance to win prizes and recognition.  Sweepstakes owners can also conduct random drawings after each round of the tournament or whenever they like to enhance excitement and overall chances of winning.

Learn more about how people are using Ennect Online Sweepstakes for research, fundraisers and many other events.

Take Them Out to the Ball Game this Season with Ennect Online Sports Event Registration App

Posted on | March 1, 2017 | No Comments

online marketing software

Celebrate America’s past time with a group trip to a Major League Baseball spring training game, home opener or regular season match up this season. Ennect Event is the online sports event registration tool that can assist you in creating and managing group sporting events that will easily lead to a grand slam of memories and fun.

Use Ennect Event for pre-game and game day event registration logistics which include:

  • Tickets
  • Transportation options
  • Apparel sizes for shirts and hats
  • Tailgate selections
  • Scheduling special events (meet and greets / autograph sessions)
  • And much more.

Opening Day is Sunday – April 2, 2017 with the following team match-ups:

  • Chicago Cubs vs. St. Louis Cardinals
  • San Francisco Giants vs. Arizona Diamondbacks
  • New York Yankees vs. Tampa Bay Rays

Learn more about online event management tools from and how to easily get your group to the ballpark this year.


Planning St. Patrick’s Day Celebrations with Ennect Online Event Management Software

Posted on | February 15, 2017 | No Comments

St. Patrick's Day Event Management

Can you hear the faint sound of bagpipes in yonder glen? If so, it’s time to start planning your St. Patrick’s Day events with Ennect online marketing software. Ennect Event can help you register members and volunteers for parade day events as well as collect data and information for post-parade celebrations and festivities.

Easily schedule event e-vites and send follow up email updates and reminders for the upcoming event. The best way for organizations and clubs to gather ideas and thoughts on this year’s St. Patrick’s Day festivities is through a quick and easy Ennect Survey link. Learn more about online event management for holidays, festivals and more at Ennect and enjoy a tidbit of St. Patrick’s Day history from Time.

  • St. Patrick’s Day began in 1631 with a Church sanctioned feast honoring the Patron Saint of Ireland.
  • The color green officially became the color of St. Patrick’s Day in 1798, the year of the Irish Rebellion.
  • It wasn’t until the late 20th century that Ireland repealed a law that initially kept businesses closed including pubs and bars shut on St. Patrick’s Day.

Here are the top U.S. St. Patrick Day Parades per the International Business Times:

  1. New York City – Over 2 million revelers
  2. Chicagom, IL – Turn the river green at the famous Dyeing The River event.
  3. Boston, MA – The oldest city parade in America, as it was first held in 1737
  4. Savannah, GA – Measuring parade size by number of spectators relative to a city’s population, Savannah would home to the largest St. Patrick’s Day parade in the U.S.
  5. Kansas City, MO – With roots to 19th century Irish migration
  6. San Francisco, CA – One of the biggest parades in California
  7. Philadelphia, PA – The parade in Philadelphia is older than the nation itself, first held in 1771
  8. Syracuse, NY – Representing the 2 million Irish-Americans in the state of New York
  9. Hot Springs, AR – known as the Annual World’s Shortest St. Patrick’s Day Parade

Learn more about Ennect Event online event management and registration software for successful celebrations all year round.

A Refreshing Winter Blast of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!

Posted on | February 2, 2017 | No Comments

Digital Marketing

Check out the latest winter blast of blog posts from digital marketing agency Elliance.

Tune up Your Twitter for a Successful Social Media Marketing Campaign
by Scott Kozelnik
So now that 2017 is in full flap, let’s jump right in and get that bird tuned up and singing on key. Here is some Twitter 411 to help with your social media marketing this year. – Aha!

Migration or migraine? It’s your choice.
by Bob Taylor
Anyone who has ever suffered through a migraine knows the symptoms: headache, distorted vision, irritability, dizziness, nausea, etc. Anyone who has ever gone through a website content migration has probably experienced some of these same symptoms. – Aha!

More than a single story — A look into the Elliance Discovery Process
by Jordan Chepke
In what is one of the most inspiring TED Talks I have heard, novelist Chimamanda Ngozi Adichie shares about the impact stories can have, as well as the dangers that come with sharing a single story — or one side of the whole story. – Aha!
story telling

Should marketers make New Year’s resolutions?
by Carole Reinert
Instead of making resolutions at work or in your personal life, consider focusing on one single word. Fast Company wrote about the one word process and says that, “The one-word technique isn’t just for people; companies have adopted the process, too.” – Aha!

Put me in coach…
by Krystal Duke
Founded in 2009, Dribbble has quickly become one of the largest digital platforms for designers to show and tell, promote, discover, and explore design. With over 500,000 users, 300+ of which call Pittsburgh home, Dribbble is changing the way designers share their work, find new clients, make friends and expand their skillset. – Aha!

Can three words liberate corporate profits?
by Abu Noaman
Neuroscientists would disagree with Juliet’s famous words from William Shakespeare’s Romeo & Juliet. – Aha!

Previous Brilliant Seasonal Blog Posts


The Journey Begins With Online Event Registration

Posted on | January 25, 2017 | No Comments

online marketing software

The anticipation for that concert event of the year is growing and the excitement about attending a celebrity fitness expo in L.A. is at a crescendo, so the last thing that event-goers need is an event registration road block to hamper happiness.  Event professionals should remember that a person’s journey begins with event registration and it should be as easy as possible for them to sign up for event bliss.

Using online event management software can make online event registration easy for both event professionals and event attendees. Here is how Ennect online marketing software can help kick off that journey to event success:

  • Create a tech savvy and professional looking event website
  • Provide easy online event registration
  • Send email invitations, email confirmations and follow up event communications
  • Offer the ability for registrants to pay online for event admission and other merchandise
  • Event professionals get detailed attendee and financial reporting
  • And so much more

Learn more about how Ennect online marketing software can provide a smooth ride from event registration to event day.

Here are some top anticipated events that are happening in 2017

U2 Johsua Tree Tour 2017

2017 Mardi Gras
New Orleans, Louisiana

2017 International Cherry Blossom Festival
Macon, Georgia

2017 The Kentucky Derby and Derby Festival
April to May
Louisville, Kentucky

2017 Portland Rose Festival
May to June
Portland, Oregon

2017 Burning Man Festival
August – September
Black Rock Desert, Nevada

Get Ennect Registered Today!

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