The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

A Refreshing Winter Blast of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!

Posted on | February 2, 2017 | No Comments

Digital Marketing

Check out the latest winter blast of blog posts from digital marketing agency Elliance.

Tune up Your Twitter for a Successful Social Media Marketing Campaign
by Scott Kozelnik
So now that 2017 is in full flap, let’s jump right in and get that bird tuned up and singing on key. Here is some Twitter 411 to help with your social media marketing this year. – Aha!

Migration or migraine? It’s your choice.
by Bob Taylor
Anyone who has ever suffered through a migraine knows the symptoms: headache, distorted vision, irritability, dizziness, nausea, etc. Anyone who has ever gone through a website content migration has probably experienced some of these same symptoms. – Aha!

More than a single story — A look into the Elliance Discovery Process
by Jordan Chepke
In what is one of the most inspiring TED Talks I have heard, novelist Chimamanda Ngozi Adichie shares about the impact stories can have, as well as the dangers that come with sharing a single story — or one side of the whole story. – Aha!
story telling

Should marketers make New Year’s resolutions?
by Carole Reinert
Instead of making resolutions at work or in your personal life, consider focusing on one single word. Fast Company wrote about the one word process and says that, “The one-word technique isn’t just for people; companies have adopted the process, too.” – Aha!

Put me in coach…
by Krystal Duke
Founded in 2009, Dribbble has quickly become one of the largest digital platforms for designers to show and tell, promote, discover, and explore design. With over 500,000 users, 300+ of which call Pittsburgh home, Dribbble is changing the way designers share their work, find new clients, make friends and expand their skillset. – Aha!

Can three words liberate corporate profits?
by Abu Noaman
Neuroscientists would disagree with Juliet’s famous words from William Shakespeare’s Romeo & Juliet. – Aha!

Previous Brilliant Seasonal Blog Posts


The Journey Begins With Online Event Registration

Posted on | January 25, 2017 | No Comments

online marketing software

The anticipation for that concert event of the year is growing and the excitement about attending a celebrity fitness expo in L.A. is at a crescendo, so the last thing that event-goers need is an event registration road block to hamper happiness.  Event professionals should remember that a person’s journey begins with event registration and it should be as easy as possible for them to sign up for event bliss.

Using online event management software can make online event registration easy for both event professionals and event attendees. Here is how Ennect online marketing software can help kick off that journey to event success:

  • Create a tech savvy and professional looking event website
  • Provide easy online event registration
  • Send email invitations, email confirmations and follow up event communications
  • Offer the ability for registrants to pay online for event admission and other merchandise
  • Event professionals get detailed attendee and financial reporting
  • And so much more

Learn more about how Ennect online marketing software can provide a smooth ride from event registration to event day.

Here are some top anticipated events that are happening in 2017

U2 Johsua Tree Tour 2017

2017 Mardi Gras
New Orleans, Louisiana

2017 International Cherry Blossom Festival
Macon, Georgia

2017 The Kentucky Derby and Derby Festival
April to May
Louisville, Kentucky

2017 Portland Rose Festival
May to June
Portland, Oregon

2017 Burning Man Festival
August – September
Black Rock Desert, Nevada

Get Ennect Registered Today!

Easily Fill Event Seats with Online Marketing Software and Event Registration Tools

Posted on | January 10, 2017 | No Comments

online marketing software
Think about it, you can’t really have a successful event without attendees – right? So if you make it quick and painless for people to register for your event then the chances are pretty good that they will complete the process and actually show up. So there you go, one step closer to a successful event all because you used online event registration software to convert the curious into full-fledged attendees!

Remember, the attendee experience begins with event registration!

Here are some Ennect Event features that will help make your registration process a dream come true for both you and your attendees:

  • Create Easy Online Registrations
  • Create Custom Event Websites
  • Send Email Invitation
  • Automate Confirmations
  • Receive Online Payments
  • Get Robust Detailed Reports

Check out the latest Ennect Event Product review from Capterra:

online event marketing software

Now go fill those seats! Register for a free Ennect Event account today!

The Emarketing Blog: Readers’ Choice Top Ten Marketing Blog Posts of 2016

Posted on | December 27, 2016 | No Comments

Readers' Choice Top Ten Marketing Blog Posts of 2016 It’s that time of year again, a time for Top 10s, countdowns and best of lists. So in keeping with the year-end tradition we would like to present the Top Ten Emarketing Blog Posts of 2016! The top 10 list is based on the overall blog traffic of our readers and takes into consideration social media engagement and shares.

Our blog analytics team revealed that the following topics caught the lion’s share of our readers attention in 2016:

  • Millennial marketing, smartphone and social media trends
  • Political conventions and surveys
  • Do-it-yourself online event management tips and advice
  • Cyber security, email hacking and account safety

Now without further ado, The Top Emarketing Blog Posts of 2016!

#10 –  A Summer Wave of Brilliant Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!
Check out the latest wave of blog posts from digital marketing agency Elliance. July 2016
Read on


#9 – 2016 Internet Trends Report Shows Downturn in World Internet and Smartphone Use
The Kleiner, Perkins, Caufield & Byers 2016 Internet Trends report showed some ups and downs in Internet usage. June 2016
do-it-yourself online marketing softwareRead on


#8 – Are You Social Media Safe?
In 2016,the security hits just kept coming! Hacks with Twitter and other social media platforms had users on edge as stolen credentials and personal information showed up for sale on dark net markets. June 2016
do-it-yourself online marketing softwareRead on


#7 – Facebook Reactions For Six of Your Expressive Digital Emotional Needs
In 2016 Facebook released Reactions. What is Reactions? A half dozen animated and colorful emojis that can express angry, sad, wow, haha, yay, and love. February 2016
do-it-yourself online marketing softwareRead on


#6 – Do-it-yourself Event Management Software for Fall Event and Festival Season
Company sponsored fall hayrides and workplace outings, college football tailgates, harvest festivals and events. So what were some of the top autumn events for Ennect Event do-it-yourself event management software users like Western Kentucky University, The SEAL-NSW Family Foundation and Grant Thornton? September 2016
do-it-yourself online marketing softwareRead on


#5 – Digital Marketing Trends: Some Millennials Logging out of Social Media and Digital Lifestyle
Millennial trends were a hot the topic of many digital marketers in 2016. One emerging trend that digital marketers and social media gurus monitored in 2016 was how some Millennials were shying away from certain types of social media and re-thinking the wireless lifestyle. September 2016
do-it-yourself online marketing softwareRead on


#4 – Democratic National Convention – A Time for Political Protests, Events and Parties
The Democratic National Convention took place in Philadelphia, PA in July 2016 with a lollapalooza of well organized political protests and party events. July 2016
do-it-yourself online marketing softwareRead on


#3 – Why Some Millennials Are Breaking Away from Smartphones
Digital fatigue continued its slow creep amongst the smartphone population in 2016. An article from CBS New York reported that some Millennials ditched their smartphones and started to break retro towards flip phones. August 2016
do-it-yourself online marketing softwareRead on


#2 – Lighting the Fire on an Epic Event: The Olympic Torch Relay
Check out these interesting event facts on the torch relay for the 2016 Olympic Games. April 2016
do-it-yourself online marketing softwareRead on


#1 – Smartphone Users Tired of the Digital Tether Are Trending Retro
There was a growing trend amongst a segment of smartphone users to power down and go retro in 2016. What does this mean for 2017? February 2016
do-it-yourself online marketing softwareRead on


Our Most Shared and Social Media Engaging Blog Posts of 2016

  1. Giving Thanks For Pumpkin Pie and Creative Digital Do-It-Yourselfers
  2. A Netflix Lesson for Concerted Customer Communications Using Email Marketing Software
  3. Online Marketing, Live Events and Print Receive the Lion’s Share of Many 2016 Marketing Budgets

Thank you for visiting The Emarketing blog in 2016 and keep clicking through in 2017.

Read last years 2015 Top Blog list and learn how Ennect do-it-yourself marketing software can help achieve your 2017 marketing goals.

This Holiday Season… Just Don’t Give Stuff, Give Meaning

Posted on | December 12, 2016 | No Comments

holiday gift giving

Each year we like to offer up a few ideas on how to share season’s greetings, celebrate the holiday magic and be mindful of our environment. Ennect online do-it-yourself marketing apps and tools provide our clients with paperless options for going green with corporate holiday email blasts and holiday event registrations. We just think that using less paper contributes to a lusher and thriving forest ecosystem which is good for us all. This year we would like to share ecocycle’s unique way of giving gifts to friends and loved ones.


Give meaningful and useful gifts to friends and family that will enhance their lives.  Avoid trivial and wasteful stuff just for the sake of giving.  Check out these ideas:
  • Give experiences such as gift cards and tickets to the movies, museums, sports venues, indoor water parks, rock climbing gyms, bowling alleys and other fun and warm indoor activities.
  • Give homemade treats and make a dessert or a healthy snack packaged in reusable mason jars.
  • Give eco-freindly products that will help your friends and family recycle and save on waste, such as stainless steel water bottles, mugs, or reusable lunch/to-go container.

Read past Emarketing holiday blogs below to find tips and tricks for a greener celebration and learn more about going paperless with Ennect online marketing software, apps and tools.

Happy Holidays from Ennect!


    • Go Zero Waste this Holiday with Do-it-yourself Event Management and Email Greetings

holiday gift giving


    • It’s Not Too Late to use Email Greetings to Spread Joy and Save the World

holiday gift giving

Have a Holly, Jolly, Greener Holiday This Year with Email Greetings

Posted on | November 28, 2016 | No Comments

Eco-cycle tells us that Americans create 25% more trash during the holidays. Wow! So how can we all do our part to reduce holiday waste this year? Try ditching the paper greeting cards and using a do-it-yourself online marketing software to blast out your company holiday email greetings. Save trees, paper and postage while spreading good cheer and joy with one smart decision.  The planet, your clients and your finance department will all be pleased.  It’s a win – win situation!

Check out some of these creative holiday eGreetings that were sent out using Ennect.

Email Holiday Greetings

Holiday eGreeting

Holiday Email Blast

Learn more about Ennect online do-it-yourself marketing apps for all of your holiday marketing needs this season.  Looking for holiday email design help or perhaps assistance with your email lists? Let us help!

Giving Thanks For Pumpkin Pie and Creative Digital Do-It-Yourselfers

Posted on | November 21, 2016 | No Comments

Thanksgiving week is upon us and once again we would like to recognize all of our creative do-it-yourself event registration software clients. Thank you for partnering with Ennect and finding so many unique ways to utilize our online marketing software for another successful year.

We appreciate the confidence that our clients place in our suite of online do-it-yourself marketing apps and wish them continued success in all of their do-it-yourself event management, multi-leveled customer surveys and easy-to-use email marketing campaigns.

Check out this infographic from Cabin Creative for creating that perfect pumpkin pie that we all love.

Happy Thanksgiving!

Pumpkin Pie


A Brilliant Autumn Spectrum of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!

Posted on | November 7, 2016 | No Comments

Digital Marketing

Check out the latest burst of colorful blog posts from digital marketing agency Elliance.

A Blog About Blogging: A Cornerstone of Inbound Marketing Strategy
by Zahra Qureshi
Are you still debating whether blogging and content creation is beneficial for your business/higher education institution or not? Here are four reasons why blogging matters for inbound marketing strategy… – Aha!

Manufacturing Day 2016: Spotlight Organizations
by Kelly Wang
Manufacturing Day, an annual event held on the first Friday in October, “is a celebration of modern manufacturing meant to inspire the next generation of manufacturers.” – Aha!

Welcome Back to Higher Education… Marketing
by Scott Kozelnik
It’s called Back to School, Welcome Week and New Student Orientation and it is a fall ritual at most higher education institutions. These fun-filled social events are an annual right for returning students and an initiation of sorts for incoming freshmen. – Aha! Higher Education Enrollment

Linkedin’s University and Company Pages Merge
by Amy Sicilia
In the past, universities have created both a Company Page and a University Page within Linkedin – mainly because each page offered different features and functionalities. Linkedin has been getting feedback, especially from higher education marketers, of this causing redundancy for admins and providing a confusing experience for Linkedin members. So to simplify this, they are merging the two pages into one combined Page. – Aha!

A Web of Insincerity
by R. Todd Erkel
A colleague of mine spoke a phrase several months ago that won’t stop ringing a clear and undeniable truth in my ear. After I showed him video from a flash mob brand launch, he said, “I hate that kind of fake energy.” – Aha!

Maximize your admissions potential with social
by Krystal Duke
College is expensive. The average cost of a four-year college degree in the United States is something like $31,374, per year. Which adds up to a whopping $125,498 by the time graduation rolls around. – Aha! Higher Education Social Media

CSS Grids Layouts are coming!
by Derek Palladino
This past June several Elliance team members had the pleasure of attending Web Design Day 2016. While many of the speakers presented interesting new ideas and techniques one seemed to stand out of the crowd for me, Jen Simmons’ ‘Revolutionize Your Page: Real Art Direction on the Web’. Her talk focused on upcoming web standards that will have great impact on how we design and develop web page layouts. – Aha!

Advanced Manufacturing Demands Advanced Marketing
by Craig Otto
Last week I toured the factory of a mid-sized OEM Manufacturer, and was blown away by what I saw. Robotic plasma cutters were going through huge 4-inch thick steel plates like hot knives through butter. – Aha!

Taking the Bland Out of Brand: Why Authenticity Matters in Higher Education Marketing
by Debbie Shiring
Stop what you’re doing and take a look around. How many brands do you see? Chances are that your morning coffee, handbag, phone, car and computer all have clear logos and identifiable brands – Aha!

Previous Brilliant Seasonal Blog Posts

Get in that Monster Mash State of Mind with the Ennect Halloween Online Survey

Posted on | October 24, 2016 | No Comments

Halloween SurveysHalloween Week is here! So get in that Monster Mash mood with these top Halloween lists. From Reese’s Peanut Butter Cups to Michael Jackson’s “Thriller”, be sure to let us know what your Halloween favorites are by taking the Ennect Halloween Survey and if you are daring enough try the Ennect Halloween Brand Challenge – make wise choices with the treats or impending Halloween tricks will definitely ensue.

Happy Halloween from Ennect!

Top 10 Halloween Candy (

  • Kit Kat
  • Reese’s Peanut Butter Cups
  • Smarties
  • Starburst
  • Nerds
  • Twix
  • Sour Patch Kids
  • Whoppers
  • Skittles
  • Tootsie Rolls

Best Halloween Movies for Kids (

  • Nightmare Before Christmas
  • Coraline
  • Pooh’s Heffalump Halloween Movie
  • Harry Potter
  • Disney ‘s The Legend of Sleepy Hollow
  • It’s the Great Pumpkin, Charlie Brown
  • Hocus Pocus
  • Beetlejuice
  • Casper
  • Bedknobs and Broomsticks

Billboard’s Top Halloween Songs (

  • “Thriller” – Michael Jackson
  • “Demons” – Imagine Dragons
  • “Monster Mash” – Bobby “Boris” Pickett and the Crypt-Kickers
  • “This Is Halloween” – Danny Elfman
  • “Somebody’s Watching Me” – Rockwell
  • “Werewolves of London” – Warren Zevon
  • “(Don’t Fear) The Reaper” – Blue Oyster Cult
  • “Halloween (Theme)” – John Carpenter
  • “Time Warp – The Rocky Horror Picture Show
  • “Dragula” – Rob Zombie

What are your top Halloween picks? Take this short Ennect Halloween Survey and let us know!

The Easy Event Planner: Using a Do-it-yourself online event management and registration app for Halloween and Fall Events

Posted on | October 12, 2016 | No Comments

Easy Halloween Event Planner October is here and Halloween event planners are all a fright trying to plan the most fun, bizarre and spooky Halloween parties ever.  So this season, if you are the event planner for the all-important workplace Halloween costume party or church, school or other non-profit organization trick-or-treat extravaganza then you definitely need an online tool that will make the event management and registration process easy. With Ennect Event you may just be able to enjoy the actual event this year instead of worrying about pre-party logistics and administration.

Here is why Ennect Event Management Software is the easy event planners best friend:

  • Our convenient website builder automatically creates a branded website as you enter the event information.
  • Online registration portal makes it easy for your members, co-workers and parents to register for your event.
  • All it takes is a few clicks and everyone on your list can be notified by email about your upcoming Halloween event.
  • Save time and print name badges and your registration list online.

This Halloween season rely on Ennect Event Online Event Registration Software to help make your celebration the best one ever.

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