Posted on | December 27, 2016 | No Comments
It’s that time of year again, a time for Top 10s, countdowns and best of lists. So in keeping with the year-end tradition we would like to present the Top Ten Emarketing Blog Posts of 2016! The top 10 list is based on the overall blog traffic of our readers and takes into consideration social media engagement and shares.
Our blog analytics team revealed that the following topics caught the lion’s share of our readers attention in 2016:
- Millennial marketing, smartphone and social media trends
- Political conventions and surveys
- Do-it-yourself online event management tips and advice
- Cyber security, email hacking and account safety
Now without further ado, The Top Emarketing Blog Posts of 2016!
#10 – A Summer Wave of Brilliant Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!
Check out the latest wave of blog posts from digital marketing agency Elliance. July 2016
#9 – 2016 Internet Trends Report Shows Downturn in World Internet and Smartphone Use
The Kleiner, Perkins, Caufield & Byers 2016 Internet Trends report showed some ups and downs in Internet usage. June 2016
#8 – Are You Social Media Safe?
In 2016,the security hits just kept coming! Hacks with Twitter and other social media platforms had users on edge as stolen credentials and personal information showed up for sale on dark net markets. June 2016
#7 – Facebook Reactions For Six of Your Expressive Digital Emotional Needs
In 2016 Facebook released Reactions. What is Reactions? A half dozen animated and colorful emojis that can express angry, sad, wow, haha, yay, and love. February 2016
#6 – Do-it-yourself Event Management Software for Fall Event and Festival Season
Company sponsored fall hayrides and workplace outings, college football tailgates, harvest festivals and events. So what were some of the top autumn events for Ennect Event do-it-yourself event management software users like Western Kentucky University, The SEAL-NSW Family Foundation and Grant Thornton? September 2016
#5 – Digital Marketing Trends: Some Millennials Logging out of Social Media and Digital Lifestyle
Millennial trends were a hot the topic of many digital marketers in 2016. One emerging trend that digital marketers and social media gurus monitored in 2016 was how some Millennials were shying away from certain types of social media and re-thinking the wireless lifestyle. September 2016
#4 – Democratic National Convention – A Time for Political Protests, Events and Parties
The Democratic National Convention took place in Philadelphia, PA in July 2016 with a lollapalooza of well organized political protests and party events. July 2016
#3 – Why Some Millennials Are Breaking Away from Smartphones
Digital fatigue continued its slow creep amongst the smartphone population in 2016. An article from CBS New York reported that some Millennials ditched their smartphones and started to break retro towards flip phones. August 2016
#2 – Lighting the Fire on an Epic Event: The Olympic Torch Relay
Check out these interesting event facts on the torch relay for the 2016 Olympic Games. April 2016
#1 – Smartphone Users Tired of the Digital Tether Are Trending Retro
There was a growing trend amongst a segment of smartphone users to power down and go retro in 2016. What does this mean for 2017? February 2016
Our Most Shared and Social Media Engaging Blog Posts of 2016
- Giving Thanks For Pumpkin Pie and Creative Digital Do-It-Yourselfers
- A Netflix Lesson for Concerted Customer Communications Using Email Marketing Software
- Online Marketing, Live Events and Print Receive the Lion’s Share of Many 2016 Marketing Budgets
Thank you for visiting The Emarketing blog in 2016 and keep clicking through in 2017.
Posted on | December 12, 2016 | No Comments
Each year we like to offer up a few ideas on how to share season’s greetings, celebrate the holiday magic and be mindful of our environment. Ennect online do-it-yourself marketing apps and tools provide our clients with paperless options for going green with corporate holiday email blasts and holiday event registrations. We just think that using less paper contributes to a lusher and thriving forest ecosystem which is good for us all. This year we would like to share ecocycle’s unique way of giving gifts to friends and loved ones.
DON’T JUST GIVE STUFF!
- Give experiences such as gift cards and tickets to the movies, museums, sports venues, indoor water parks, rock climbing gyms, bowling alleys and other fun and warm indoor activities.
- Give homemade treats and make a dessert or a healthy snack packaged in reusable mason jars.
- Give eco-freindly products that will help your friends and family recycle and save on waste, such as stainless steel water bottles, mugs, or reusable lunch/to-go container.
Read past Emarketing holiday blogs below to find tips and tricks for a greener celebration and learn more about going paperless with Ennect online marketing software, apps and tools.
Happy Holidays from Ennect!
- Go Zero Waste this Holiday with Do-it-yourself Event Management and Email Greetings
- It’s Not Too Late to use Email Greetings to Spread Joy and Save the World
Posted on | November 28, 2016 | No Comments
Eco-cycle tells us that Americans create 25% more trash during the holidays. Wow! So how can we all do our part to reduce holiday waste this year? Try ditching the paper greeting cards and using a do-it-yourself online marketing software to blast out your company holiday email greetings. Save trees, paper and postage while spreading good cheer and joy with one smart decision. The planet, your clients and your finance department will all be pleased. It’s a win – win situation!
Check out some of these creative holiday eGreetings that were sent out using Ennect.
Learn more about Ennect online do-it-yourself marketing apps for all of your holiday marketing needs this season. Looking for holiday email design help or perhaps assistance with your email lists? Let us help!
Posted on | November 21, 2016 | No Comments
Thanksgiving week is upon us and once again we would like to recognize all of our creative do-it-yourself event registration software clients. Thank you for partnering with Ennect and finding so many unique ways to utilize our online marketing software for another successful year.
We appreciate the confidence that our clients place in our suite of online do-it-yourself marketing apps and wish them continued success in all of their do-it-yourself event management, multi-leveled customer surveys and easy-to-use email marketing campaigns.
Check out this infographic from Cabin Creative for creating that perfect pumpkin pie that we all love.
A Brilliant Autumn Spectrum of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!
Posted on | November 7, 2016 | No Comments
Check out the latest burst of colorful blog posts from digital marketing agency Elliance.
A Blog About Blogging: A Cornerstone of Inbound Marketing Strategy
by Zahra Qureshi
Are you still debating whether blogging and content creation is beneficial for your business/higher education institution or not? Here are four reasons why blogging matters for inbound marketing strategy… – Aha!
Manufacturing Day 2016: Spotlight Organizations
by Kelly Wang
Manufacturing Day, an annual event held on the first Friday in October, “is a celebration of modern manufacturing meant to inspire the next generation of manufacturers.” – Aha!
Welcome Back to Higher Education… Marketing
by Scott Kozelnik
It’s called Back to School, Welcome Week and New Student Orientation and it is a fall ritual at most higher education institutions. These fun-filled social events are an annual right for returning students and an initiation of sorts for incoming freshmen. – Aha!
Linkedin’s University and Company Pages Merge
by Amy Sicilia
In the past, universities have created both a Company Page and a University Page within Linkedin – mainly because each page offered different features and functionalities. Linkedin has been getting feedback, especially from higher education marketers, of this causing redundancy for admins and providing a confusing experience for Linkedin members. So to simplify this, they are merging the two pages into one combined Page. – Aha!
A Web of Insincerity
by R. Todd Erkel
A colleague of mine spoke a phrase several months ago that won’t stop ringing a clear and undeniable truth in my ear. After I showed him video from a flash mob brand launch, he said, “I hate that kind of fake energy.” – Aha!
Maximize your admissions potential with social
by Krystal Duke
College is expensive. The average cost of a four-year college degree in the United States is something like $31,374, per year. Which adds up to a whopping $125,498 by the time graduation rolls around. – Aha!
CSS Grids Layouts are coming!
by Derek Palladino
This past June several Elliance team members had the pleasure of attending Web Design Day 2016. While many of the speakers presented interesting new ideas and techniques one seemed to stand out of the crowd for me, Jen Simmons’ ‘Revolutionize Your Page: Real Art Direction on the Web’. Her talk focused on upcoming web standards that will have great impact on how we design and develop web page layouts. – Aha!
Advanced Manufacturing Demands Advanced Marketing
by Craig Otto
Last week I toured the factory of a mid-sized OEM Manufacturer, and was blown away by what I saw. Robotic plasma cutters were going through huge 4-inch thick steel plates like hot knives through butter. – Aha!
Taking the Bland Out of Brand: Why Authenticity Matters in Higher Education Marketing
by Debbie Shiring
Stop what you’re doing and take a look around. How many brands do you see? Chances are that your morning coffee, handbag, phone, car and computer all have clear logos and identifiable brands – Aha!
Previous Brilliant Seasonal Blog Posts
- A Summer Wave of Brilliant Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA! (Summer 2016)
Posted on | October 24, 2016 | No Comments
Halloween Week is here! So get in that Monster Mash mood with these top Halloween lists. From Reese’s Peanut Butter Cups to Michael Jackson’s “Thriller”, be sure to let us know what your Halloween favorites are by taking the Ennect Halloween Survey and if you are daring enough try the Ennect Halloween Brand Challenge – make wise choices with the treats or impending Halloween tricks will definitely ensue.
Happy Halloween from Ennect!
Top 10 Halloween Candy (kidzworld.com)
- Kit Kat
- Reese’s Peanut Butter Cups
- Sour Patch Kids
- Tootsie Rolls
Best Halloween Movies for Kids (Parenting.com)
- Nightmare Before Christmas
- Pooh’s Heffalump Halloween Movie
- Harry Potter
- Disney ‘s The Legend of Sleepy Hollow
- It’s the Great Pumpkin, Charlie Brown
- Hocus Pocus
- Bedknobs and Broomsticks
Billboard’s Top Halloween Songs (Billboard.com)
- “Thriller” – Michael Jackson
- “Demons” – Imagine Dragons
- “Monster Mash” – Bobby “Boris” Pickett and the Crypt-Kickers
- “This Is Halloween” – Danny Elfman
- “Somebody’s Watching Me” – Rockwell
- “Werewolves of London” – Warren Zevon
- “(Don’t Fear) The Reaper” – Blue Oyster Cult
- “Halloween (Theme)” – John Carpenter
- “Time Warp – The Rocky Horror Picture Show
- “Dragula” – Rob Zombie
What are your top Halloween picks? Take this short Ennect Halloween Survey and let us know!
The Easy Event Planner: Using a Do-it-yourself online event management and registration app for Halloween and Fall Events
Posted on | October 12, 2016 | No Comments
October is here and Halloween event planners are all a fright trying to plan the most fun, bizarre and spooky Halloween parties ever. So this season, if you are the event planner for the all-important workplace Halloween costume party or church, school or other non-profit organization trick-or-treat extravaganza then you definitely need an online tool that will make the event management and registration process easy. With Ennect Event you may just be able to enjoy the actual event this year instead of worrying about pre-party logistics and administration.
Here is why Ennect Event Management Software is the easy event planners best friend:
- Our convenient website builder automatically creates a branded website as you enter the event information.
- Online registration portal makes it easy for your members, co-workers and parents to register for your event.
- All it takes is a few clicks and everyone on your list can be notified by email about your upcoming Halloween event.
- Save time and print name badges and your registration list online.
This Halloween season rely on Ennect Event Online Event Registration Software to help make your celebration the best one ever.
Posted on | September 26, 2016 | No Comments
Millennial trends are the hot topic of many digital marketers these days. One emerging trend that digital marketers and social media gurus should keep an eye on is how some Millennials are shying away from certain types of social media and re-thinking the wireless lifestyle. It seems that the young are tiring of the social media pressures and opting out of “Keeping up with the Digital Joneses.”
Check out some of these industry articles, stats and Millennial testimonials on social media and technology that might cause digital marketers to re-adjust their game plans.
Does Quitting Social Media Make You Happier? Yes, Say Young People Doing It (The Guardian)
More Than 11 Million Young Folks Have Left Facebook Since 2011 (Time)
Smartphone Users Tired of the Digital Tether Are Trending Retro (The Emarketing Blog)
So Long Social Media: The Kids Are Opting Out of the Online Public Square (The Conversation)
Why Some Millennials Are Breaking Away from Smartphones (The Emarketing Blog)
How are some Millennials feeling about social media these days? Check out these eye-opening testimonials:
Daisy, 23: I feel less anxious and less like a failure
Facebook made me feel anxious, depressed and like a failure. When I went online it seemed like everyone was in Australia or Thailand, and if they weren’t traveling they were getting engaged or landing great jobs. I felt like everyone was living the dream and I was still at home with my parents, with debt from my student loan hanging over me.
George Lincoln, 17: A lot of young people aren’t interested in Facebook any more
A lot of young people aren’t interested in Facebook any more – it’s become really overcrowded and other sites such as Snapchat are offering something new and exciting. (The Guardian)
Janie Litvin, 16: I just thought it was too much
If you’re a teenage girl, having an iPhone can be very stressful. You’ll turn away from your phone and you’ll come back five minutes later and you’ll have 200 messages and 10 Snapchats, and like 15 notifications on Facebook. And just– it’s a lot. I just thought it was too much. (CBS NEW YORK)
Ben, 21: I have a much more positive mindset now
I made a New Year resolution to cut down on my social media use. After doing this I started to ask, why am I using it at all? That’s why I’ve quit various platforms over the past year: Snapchat in November and Facebook in June. I’ve never really had WhatsApp or Twitter. I mainly used Facebook at university, for organizing events and meet-ups, but I’ve gradually started to realize how pervasive it is. I also feel uncomfortable with the amount of time I used to spend on it. (The Guardian)
Felicity Duncan, Assistant Professor of Digital Communication and Social Media at Cabrini College has an insightful take on the growing social media trend by saying, “The newest data increasingly support the idea that young people are actually transitioning out of using what we might term broadcast social media – like Facebook and Twitter – and switching instead to using narrowcast tools – like Messenger or Snapchat.”
What will those Millennials do next? Stay tuned digital marketing professionals!
Posted on | September 13, 2016 | No Comments
Fall festival and autumn event season is upon us. Company sponsored hayrides and workplace outings, college football tailgates, harvest festivals and so much more are happening this time of year. So what are some of the top autumn events for Ennect Event do-it-yourself event management software users? Check out these events and see for yourself how users are harnessing the power, creativity and bandwidth of Ennect Event do-it-yourself event registration software.
SEAL-NSW Family Foundation Event
NSW 7th Annual Harvest Hoedown 2016
Bring your already carved/decorated pumpkins for the pumpkin contest! And bring your costume for Trick-or-Treating
- Food and Drinks
- And so Much More!
Western Kentucky University
Parent and Family Weekend 2016
WKU’s Parent & Family Weekend has become an annual event for our current students and their families.
President’s Festival on the Green
President Ransdell and his wife, Julie, invite you to join them for food, music and fellowship on the Downing Student Union South Lawn.
Kickoff Time: 6:00 PM
Location: Houchens Industries-L.T. Smith Stadium
WKU Hilltoppers v. Houston Baptist Huskies
2016 Ryder Cup Outing
Hazeltine National Golf Club
Learn more about Ennect do-it-yourself marketing apps today and see how they can make your upcoming seasonal events a success.
Posted on | September 2, 2016 | No Comments
Social media giant Twitter seems to be in the news a lot these days. From reports of financial instability to the rumor of expanding character limits, Twitter just can’t stay out of the tech media’s crosshairs. The most recent scrutiny of Twitter comes from Ryan McCready at Venngage. Ryan’s article claims that Twitter hashtags are worthless. Venngage looked at a sample of 137,052 tweets over a one week period and concluded that hashtags are now corrupted by bots and spammers making the hashtag premise useless and sometimes harmful to business. Kind of like hashtag trash polluting the social media digital beach.
Most of us social media jockeys who hang out in the twittersphere have all seen the good side of twitter and the engagement and traffic that a properly managed Twitter account with appropriate hashtags can bring. We have also seen the suspect tweets and Twitter accounts that Ryan mentions in his analysis – I like to call them super-inflated mutant accounts. These accounts looks fake, they appear in places (hashtags) they really shouldn’t, followers are inflated and it just feels like there is no life behind these accounts. These are the accounts that give Twitter a bad reputation and crush true social media interaction.
Now, whether Twitter is still a viable social media tool is in the eye of the beholder. If the social media platform gets you good results then it obviously works great and if not, then reassess and decide if you are wasting your time with Twitter. Try and find another social media platform that will better deliver your message, there are many out there. Check out this really good advice on how to run a a clean and successful social media strategy from Elliance.
Here are a few articles and blogs showcasing the good and bad of Twitter:
- We Looked At 137,052 Tweets & Found Out Hashtags Are Worthless (Ryan McCready at Venngage)
- Why Twitter Is Good for Your Business (THE ALMOSTDONE, Tech, Business and Social Media Updates)
- Fishing Tactics for the Twittersphere (The Emarketing Blog)
- Growing Up Twitter (The Emarketing Blog)
- The Social Media Digital Supermarket (AHA – Ideas, musings and inspirations)
Here is the complete infographic from Venngage titled Why Twitter Hashtags are Worthless.
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