The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Brand Matters to the Halloween Ghosts and Ghouls

Halloween is here once again and it is time for homeowners to embark on the annual Halloween Brand Challenge. Make wise choices with the treats or impending Halloween tricks will definitely ensue. O.K. let’s play! A group of trick-or-treaters rings your doorbell – what do you do? Option 1: You answer the door and drop […]

Google Provides Gmail Users with a Thor’s Hammer Solution for Conquering Spam and Unwanted Emails

Google recently gave Gmail users a Thor’s Hammer solution in the form of a powerful “Block” button to deal with unwanted emails and spam within their Gmail universe. In case you aren’t familiar with Norse mythology or Marvel Comic’s The Avengers – Thor is a comic book hero and Norse god that battles evil doers […]

Use the “Wow” Factor in Online Marketing Campaigns When Fishing For Attention

Considering that a gold fish has more of an attention span than humans do these days, we need to make sure the “Wow” factor is in play when creating email marketing, event management communications and online survey campaigns. No, seriously, we are lagging behind a pet fish in the attention span category. A 2015 Statistic […]

This Time it’s Personal! Appropriate Salutations Increase Positive Email Metrics

Creating Intriguing content, strategically placing calls-to-action and choosing purposeful visuals for your email marketing campaign takes enormous thought and effort. In the end, all you are hoping for is that your masterpiece email gets you to the goal conversion promised land. Now, if the emails are continually relegated to the email trash heap you have […]

Reducing the Speed Limit on the Email Marketing Highway to Build Strong Client Relationships

Business email marketing programs don’t always need to go 100 mph on the email marketing super highway to achieve results. Sometimes the best way to grow strong client relationships is to take your foot off the marketing and sales gas pedal, slow it down and bring in the personal approach. When creating your email marketing […]

A Colorful Call to Action for Increased Event Registration

Event registration conversions should be an event manager’s top objective. When hosting an event website there are many industry proven ways to help trigger those registration call to action buttons. Writing intriguing and directive web copy, smart call to action button placement and the use of meaningful images can all contribute to successful conversions but […]

The Question Is…What should a modern day marketing plan include?

1.     Social Media Why does Forrester Research have blogs, discussion boards, a Twitter account, videos on YouTube and a Facebook page? They understand the value of starting a conversation with anyone who cares about their brand. 2.     Search Engine Marketing Social media can help increase your search rankings, however, social media does not […]

Do Event Registration Solutions Allow Multiple Email Addresses?

We got a call the other day that one of our event registration software users was getting multiple emails for each test registrant.  Why was this happening?  What could be broken? Panic we didn’t as this told us that our product was working as planned.   You see, we had designed the new version of Ennect […]

Flushing Cache Flushes Your eMarketing Problems

Help!  Support! I’m testing my event registration software, and it won’t let me begin at the beginning of registration. When I re-test my survey, I get this error message: “Sorry, you can’t take this survey again”. I’ve logged into Ennect, but I cannot log out. When I test my EnnectEvent, the registration page says I’m […]

eMarketing Software and Text Formatting

Let’s assume that you’ve bitten the bullet upon recognizing that eMarketing is your ticket toward bringing a more targeted & less expensive message to your audience and have signed up to use the Ennect Suite.  Within each of the four Ennect apps there are several audience-facing areas requiring editing, including mail templates, survey pages, event […]

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