The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

A Netflix Lesson for Concerted Customer Communications Using Email Marketing Software

Thank you Netflix for making a strong case for email marketing software in conjunction with social media and SEO for concerted customer messaging.  There is a recent article by Melissa Ward at Target Marketing that explains her frustration with the lack of direct communication regarding the upcoming May 2016 increase in Netflix service fees.  Ward […]

Twitter – A Decade of Social Media Success

Happy Tenth Birthday Twitter! Twitter celebrates 10 years as a leading Internet social media app this month. Twitter should definitely be applauded for making it through a successful decade of digital relevancy especially with the ever-growing number of social media tools and apps available. A recent post titled “The Social Media Digital Supermarket” on the […]

Facebook Reactions For Six of Your Expressive Digital Emotional Needs

In case you haven’t heard, Facebook is currently beta testing Reactions. What is Reactions? It is the tinkering of Facebook’s signature “like” button to enhance digital emotion. Facebook is adding a half dozen animated and colorful emojis that can express angry, sad, wow, haha, yay, and love. Facebook is hoping the new enhancements will allow […]

Growing Up Twitter

Twitter is growing up. O.K., maybe a better way to put it is that Twitter is growing out. Beyond 140, which is what Twitter is calling it’s impending plan for expanding the character limit from 140 characters to 10,000 is getting all sorts of attention from traditional tweet heads to digital marketers. By expanding the […]

Show some Tweet, Tweet Love on Social Media with Twitter’s New Bursting Heart Icon

In an online world populated by emojis, icons, acronyms, abbreviations and digital slang it is getting harder to decipher the lexicon of digital hieroglyphics. It’s like you need one of those secret Enigma code breaking machines from World War II to figure out what someone is trying to say and once you grasp the lingo […]

#hashtag your way to increased event traffic and registration

So that Do-it-yourself event management software worked really well. Your event is live and the event website looks great. So now you wait for registration traffic. Want to give your event registration a bit of a push? Try posting on social media. For a quick burst of attention try twitter and for bigger billboard posts […]

Fishing Tactics for the Twittersphere

As an avid fisherman I am fortunate that the Ennect Online Marketing Software office is located on the banks of the Allegheny River in Pittsburgh, PA. This summer, I decided to turn my work lunch hours into short fishing trips. It’s a nice break from the first four hours of the day and clears the […]

Obtaining Positive Event Registration Flux from Seeding the Social Media Ecosystem

So you’ve created your event registration landing page and sent out your email invitations using an uber-effective event management software. What’s next? Try creating some extra attention and positive event registration flux using social media. Seeding the social media ecosystem of Twitter, Facebook, Google+ and the myriad of other social sites that exist on the […]

Don’t Be Afraid of Oncoming Traffic!

Let’s say you have this big important event happening in the next few months and you’ve meticulously planned the details, booked the venue and are using online marketing software to manage the event registration. So now what? Well, you need oncoming web traffic to fill up your event! No, not the nasty New York City […]

Online Marketing Software or Basic Email To Keep Social Media Clicking?

Most businesses these days heavily invest in keeping their brand relevant within social media circles and it is no surprise that most emails are deluged with social media icons like Facebook or Twitter. It makes sense to include links in your emails directing your customers and clients to your social media websites but should you […]

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