The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Blatant Plug: Washington County Manufacturers Association 3-10 Event

The Washington County Manufacturer’s Association is a business networking group interested in enhancing the industrial climate of Washington County and its adjoining areas as well as advancing the professional knowledge of its members. The association has been around for about 35 years.  The issues that the members seem concerned with are keeping/expanding manufacturing in Pennsylvania […]

Online Sweepstakes Software Helps OT Sports Win Sales

Started in Prague and relocated back to North Carolina by two Wisconsin brothers, OT Sports has found a unique niche in the design, manufacture, sale and distribution of custom team uniforms, licensed replica jerseys and sideline apparel. Its online presence gives it easy access to international markets.  And while it continues to grow (now with […]

Help, Marketing: The Wheels’r Fallin’ Off American Universities

A couple days ago The Economist published a blog that hit a nerve: “Declining by degree:  Will America’s universities go the way of its car companies?” I had just tweeted off some comments referencing a Time Magazine article about how Alan Mulally, CEO of Ford Motor Company, is trying to turn his company around – NOT thanks to government […]

Howz It Goin Out There Manufacturers? Here’s a Resource for You

With the economy not doing as well as anticipated and back-to-school retail sales lower than expected, I thought it was time to see what others in the industrial marketing community were saying to manufacturers these days.  (Was I looking for colleagues-in-arms or still feeling residual guilt for the “Hey Manufacturing! Stop Whining. Start Marketing.” post?)   […]

A Question About Opt-Out Granularity

A recent post in the Marketing Dissector asks why most email systems only allow blanket opt-outs for recipients.  There is no simple answer to this problem, but the blame doesn’t entirely rest on the providers’ shoulders… The Mail Train (Library of Congress) One of the first things you learn in direct marketing – and this […]

The New KISS: Keep It Simple and SOCIAL!

KISS is a familiar acronym that roles off of most of our tongues as “Keep It Simple, Stupid.” But as much as I like the “Keep It Simple” part of that description, I’ve never been a big fan of being called “Stupid.” And the emergence of social media provides a perfect opportunity to shake “the […]

Event Planners Find Premium-rated Properties Around Pittsburgh

If you’re an event planner who’s looking for top-rated venues in or near Pittsburgh where you can host your special guests, you might consider the ones below.  On the 2010 AAA (American Automobile Association) list of highly-coveted Four and Five Diamond Award recipients, many of these venues are repeat winners. The AAA rating system is the only […]

Manufacturing News is Good. Again.

It’s the “again” that counts! According to a June 1 report by the Institute for Supply Management™ Manufacturing Business Survey Committee, the manufacturing sector has shown expansion now for 10 consecutive months.  (Yeah!) The latest Manufacturing ISM Report On Business® also said that the overall economy has grown for 13 consecutive months!  (Woohoo!) The report’s […]

US Cell Tower Company Surveys Landowners

The measure of a company is how strong its relationship is with its business associates.  Crown Castle maintains a solid reputation with the landowners where many of its towers are located. To keep these relationships strong, the company relies on periodic landowner satisfaction surveys.    Crown Castle owns, operates, and leases towers and other communication structures for wireless communications.  One of […]

Where Keywords Go, Journalists Follow

Here’s another reason why marketers — and PR professionals — should pay attention to keywords.  According to Sam Whitmore, founder and editor of Sam Whitmore’s Media Survey, some journalists are being pressured to write stories that will generate page views.  (No one said the influence of ad sales ever died with the transition to online media!)  […]

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