The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Planners Replace Turnkey Event Registration Software

As the economy has turned around, so has the meeting planning industry. Careful to keep costs down, nonetheless, meeting planners are cutting funds they previously spent on custom-built registration programs and turning to “do-it-yourself” online event registration software. Meeting managers at the MBA Roundtable (http://www.mbaroundtable.org), Link Computer Corporation (http://www.linkcorp.com), and DISTek Integration Inc. (http://www.distek.com) are […]

Event Marketers Rejoice: Events Are Officially Back

Two recent reports from the trade show and convention industry give event marketing professionals reason to celebrate. The March 14th issue of B to B Magazine reported on the 4.1% growth in 2010 over the previous year of the CEIR Index which aggregates four event industry metrics: number of exhibiting companies participating, revenue, attendance, and […]

The Marketing and Sales Relationship: A Moebius?

As a follow-up to Elliance’s appearance with DataBanque at the Washington County Manufacturers’ Association meeting recently, we invited Cathy Brennan of DataBanque to be a guest blogger here.  Below, she shares an interesting perspective on the “Marketing – Sales Relationship.” The relationship between Sales and Marketing – especially when it comes to lead handling – […]

Blatant Plug: Washington County Manufacturers Association 3-10 Event

The Washington County Manufacturer’s Association is a business networking group interested in enhancing the industrial climate of Washington County and its adjoining areas as well as advancing the professional knowledge of its members. The association has been around for about 35 years.  The issues that the members seem concerned with are keeping/expanding manufacturing in Pennsylvania […]

Online Sweepstakes Software Helps OT Sports Win Sales

Started in Prague and relocated back to North Carolina by two Wisconsin brothers, OT Sports has found a unique niche in the design, manufacture, sale and distribution of custom team uniforms, licensed replica jerseys and sideline apparel. Its online presence gives it easy access to international markets.  And while it continues to grow (now with […]

Help, Marketing: The Wheels’r Fallin’ Off American Universities

A couple days ago The Economist published a blog that hit a nerve: “Declining by degree:  Will America’s universities go the way of its car companies?” I had just tweeted off some comments referencing a Time Magazine article about how Alan Mulally, CEO of Ford Motor Company, is trying to turn his company around – NOT thanks to government […]

Howz It Goin Out There Manufacturers? Here’s a Resource for You

With the economy not doing as well as anticipated and back-to-school retail sales lower than expected, I thought it was time to see what others in the industrial marketing community were saying to manufacturers these days.  (Was I looking for colleagues-in-arms or still feeling residual guilt for the “Hey Manufacturing! Stop Whining. Start Marketing.” post?)   […]

A Question About Opt-Out Granularity

A recent post in the Marketing Dissector asks why most email systems only allow blanket opt-outs for recipients.  There is no simple answer to this problem, but the blame doesn’t entirely rest on the providers’ shoulders… The Mail Train (Library of Congress) One of the first things you learn in direct marketing – and this […]

The New KISS: Keep It Simple and SOCIAL!

KISS is a familiar acronym that roles off of most of our tongues as “Keep It Simple, Stupid.” But as much as I like the “Keep It Simple” part of that description, I’ve never been a big fan of being called “Stupid.” And the emergence of social media provides a perfect opportunity to shake “the […]

Event Planners Find Premium-rated Properties Around Pittsburgh

If you’re an event planner who’s looking for top-rated venues in or near Pittsburgh where you can host your special guests, you might consider the ones below.  On the 2010 AAA (American Automobile Association) list of highly-coveted Four and Five Diamond Award recipients, many of these venues are repeat winners. The AAA rating system is the only […]

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