The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Forget Google…

Forget Google. Yes, Google will actually allow you to forget them or at least delete the sites that you have visited while surfing the Google wave. Google recently unleashed myactivity.google.com which allows Google platform users to view their search history and delete specific Google searches if they want. Google explains My Activity this way: Rediscover […]

Smartphone Users Tired of the Digital Tether Are Trending Retro

There is a growing trend amongst a segment of smartphone users to power down and go retro. What does this mean? It seems that the digital fatigue of being tethered to a device harnessed with email, text, social media, video and every other app under the sun and moon is finally taking a toll. Celebrities, […]

Planners Replace Turnkey Event Registration Software

As the economy has turned around, so has the meeting planning industry. Careful to keep costs down, nonetheless, meeting planners are cutting funds they previously spent on custom-built registration programs and turning to “do-it-yourself” online event registration software. Meeting managers at the MBA Roundtable (http://www.mbaroundtable.org), Link Computer Corporation (http://www.linkcorp.com), and DISTek Integration Inc. (http://www.distek.com) are […]

Event Marketers Rejoice: Events Are Officially Back

Two recent reports from the trade show and convention industry give event marketing professionals reason to celebrate. The March 14th issue of B to B Magazine reported on the 4.1% growth in 2010 over the previous year of the CEIR Index which aggregates four event industry metrics: number of exhibiting companies participating, revenue, attendance, and […]

The Marketing and Sales Relationship: A Moebius?

As a follow-up to Elliance’s appearance with DataBanque at the Washington County Manufacturers’ Association meeting recently, we invited Cathy Brennan of DataBanque to be a guest blogger here.  Below, she shares an interesting perspective on the “Marketing – Sales Relationship.” The relationship between Sales and Marketing – especially when it comes to lead handling – […]

Blatant Plug: Washington County Manufacturers Association 3-10 Event

The Washington County Manufacturer’s Association is a business networking group interested in enhancing the industrial climate of Washington County and its adjoining areas as well as advancing the professional knowledge of its members. The association has been around for about 35 years.  The issues that the members seem concerned with are keeping/expanding manufacturing in Pennsylvania […]

Online Sweepstakes Software Helps OT Sports Win Sales

Started in Prague and relocated back to North Carolina by two Wisconsin brothers, OT Sports has found a unique niche in the design, manufacture, sale and distribution of custom team uniforms, licensed replica jerseys and sideline apparel. Its online presence gives it easy access to international markets.  And while it continues to grow (now with […]

Help, Marketing: The Wheels’r Fallin’ Off American Universities

A couple days ago The Economist published a blog that hit a nerve: “Declining by degree:  Will America’s universities go the way of its car companies?” I had just tweeted off some comments referencing a Time Magazine article about how Alan Mulally, CEO of Ford Motor Company, is trying to turn his company around – NOT thanks to government […]

Howz It Goin Out There Manufacturers? Here’s a Resource for You

With the economy not doing as well as anticipated and back-to-school retail sales lower than expected, I thought it was time to see what others in the industrial marketing community were saying to manufacturers these days.  (Was I looking for colleagues-in-arms or still feeling residual guilt for the “Hey Manufacturing! Stop Whining. Start Marketing.” post?)   […]

A Question About Opt-Out Granularity

A recent post in the Marketing Dissector asks why most email systems only allow blanket opt-outs for recipients.  There is no simple answer to this problem, but the blame doesn’t entirely rest on the providers’ shoulders… The Mail Train (Library of Congress) One of the first things you learn in direct marketing – and this […]

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