The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

eCoupon Sweeps Winner Named

Lee Anne Kennedy of Logistics Plus, Inc. in Erie, PA, was the winner of the Ennect eCoupon Sweepstakes.  Ennect polled B2B customers on their use of digital coupons.  As an incentive for participation, we gave away one free subscription to Ennect Event, a $400 value.  Congratulations Lee Anne! We look forward to helping you fully […]

Infographic Explains How Online Sweepstakes Work

Marketers are always looking for innovative ways to drive interest in their products and programs.   With email in-boxes getting more and more saturated with promotions that are turning customers ‘off,’ online sweepstakes is a great alternative to more traditional marketing channel strategies as a way to turn customers back ‘on.’ Case in point:  When Bay Area […]

Digital Coupon “Clipping” on the Rise for Consumers. What about B2B?

All indications are that today’s consumers are increasing their use of coupons, especially digital coupons.  According to a recent study released by Research, digital coupon redemptions outstripped newspaper coupons last year by ten to one!  E-coupon redemptions have helped the coupon business grow.  “For the first time in almost two decades the use of […]

Sweepstakes: A Tool for Small Business or Non-Profits?

Why not? Large corporations have made use of sweepstakes to promote their companies’ brands and products for years.  With the emergence of online sweepstakes tools, even small businesses can make effective use of sweeps to gain attention for themselves. But online sweepstakes can do much more.  For companies that think creatively, online sweepstakes can be an […]

eMarketers Take Note: There’s an app for that eReader too!

Ah, the end of year prognostications are coming… Expect to see more and more coverage about what 2010 will bring.  I just caught a nice piece in about Social Media predictions. One of the the sections is on the growing popularity of eReaders and says: “According to Sarah Rotman Epps and James McQuivey of […]

Does Web 2.0 Change Companies’ Ability to…Huh? They Said What?

There’s no ignoring the fact that Web 2.0 has raised the level of interaction with customers to new heights – allowing free-flowing feedback to emerge like never before.  But I wonder how well companies are adjusting to – and using – the font of wisdom customers are spewing forth. In an age where customers are […]

BART Campaign Ties Viral Marketing to Ennect Sweeps to Maximize Marketing Exposure

When Bay Area Rapid Transit wanted to increase awareness of its train service from San Francisco International Airport to the Bay Area, it decided to promote it through viral marketing and a sweepstakes.  Ennect helped by creating a special viral feature for its sweepstakes software.  The result is a unique promotion that allows BART to spread the word […]

Tech Survey Shows Impact of Social Media on Different Organizations

It’s been a week since the survey we did for Duquesne University’s Small Business Development Center, timed with its 4th Annual Pennsylvania Business Technology Conference.   While we reported on the general outcome of the survey previously (See “Ennect and Duquesne University’s Small Business Development Center Conduct Survey on PA Business Technology Use”), we wanted to […]

Survey Winners Announced; Win Full Registration to Nov. 12th Pennsylvania Business Technology Conference

Congratulations to the three winners of First Annual Pennsylvania Technology Use Survey sponsored by Duquesne University’s Small Business Development Center (SBDC) and Ennect.  All three gain full registration to the 4th Annual Pennsylvania Business Technology Conference at Duquesne University on November 12.   The Conference was created in 2005 to help small- to medium-sized businesses utilize […]

I Stole this Headline: Who needs PR professionals when you’ve got tweeters?

Full disclosure: I took this headline from James Tuckerman who recently used it in a post he wrote in LinkedIn’s Social Media Academy group section. When I first saw the headline, it so distressed me that I just passed over it.  (For what it’s worth, I’m a lifelong PRSA member.)  At first, I was glad to […]

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