The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Are you answering the 5 Ws with your email marketing?

Every journalism student is taught to write stories that answer the 5 Ws: who, what, where, when and why? These Ws also answer the important questions your email readers have about your product or service. Follow our flowchart graphic to create the right emails that get to the right customers at the right time.  

5 Quick Tips: Email marketing

According to McKinsey Global, the average person dedicates 13 hours (28 percent) of their workweek to reading, deleting, sorting and sending emails. What if you could cut some of that time for your customers? Follow these 5 Quick Tips to cut the fat from your emails and become the e-marketing diamond in the inbox rough. […]

Don’t Hold The Bag Too Long – It Could Mean the Difference Between Good and Bad Business Karma!

So you made your sales pitch, had the right conversations and upon returning back to office from the most recent, hip industry trade show, you find yourself holding the bag. You know the bag, the one with all those business cards with email contacts. What do you do now? Well, recency is the friend of […]

Online Marketing Software or Basic Email To Keep Social Media Clicking?

Most businesses these days heavily invest in keeping their brand relevant within social media circles and it is no surprise that most emails are deluged with social media icons like Facebook or Twitter. It makes sense to include links in your emails directing your customers and clients to your social media websites but should you […]

Email Marketing Success at Service Dog Institute

In 1975, Dr. Bonnie Bergin originated the idea of “service dogs” trained to help people with mobility limitations. Since then, she has informed and educated people around the world about the beneficial assistance that service dogs can provide individuals with disabilities. In 1991, she founded the Assistance Dog Institute (which the trustees renamed in her […]

3 Tips to Increase Your Piece of the Holiday Sales Pie

Selling jewelry or personal products?  Your holiday sales prospects are up! Here are three tips to successfully increase your holiday sales. According to the National Retail Foundation’s 2010 Holiday Consumer Intentions and Actions Survey, consumer spending for the 2010 season will climb slightly – from last year’s $681.83 per-shopper average to $688.87.  More interesting is […]

Email List Segmentation that Works for Industrial and B2B Marketers

If you want to make your contact list work harder and obtain higher lift from your email marketing activities, try list segmentation. It’s not a new technique, but it’s a proven one.  It works because it enables you to better match your email messages and offers to an audience’s qualifications or known needs. But the […]

A Question About Opt-Out Granularity

A recent post in the Marketing Dissector asks why most email systems only allow blanket opt-outs for recipients.  There is no simple answer to this problem, but the blame doesn’t entirely rest on the providers’ shoulders… The Mail Train (Library of Congress) One of the first things you learn in direct marketing – and this […]

Six Tips for Creating Effective Emails

Here are some easy rules to follow to assure that your emails are effective. 1. Define Your Goal Before you decide on the type of email you’re going to send, you should define your goals. By clarifying what it is you’re trying to achieve and who you’re trying to reach, you’ll have a better understanding of the […]

Get the Word Out: A Half-Century Old Plant Blooms in Pittsburgh

It’s a once in a lifetime opportunity to see the bright yellow blooms of the Agave Americana – especially if you live in southwestern Pennsylvania where the plant is definitely not native.  It’s even more amazing since the mighty succulent, estimated to be between 40 and 50 years old, has survived freezing temperatures, storms and […]

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