The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Online Marketing, Live Events and Print Receive the Lion’s Share of Many 2016 Marketing Budgets

Is it feast or famine with your marketing budget this year? That’s pretty much the gist of Target Marketing’s recent Media Usage Survey 2016. The results showed about 36% of respondents had increased their marketing budget from 2015, 39% stayed the course, 13% decreased spending and 11% have no idea or what their budgets are. […]

In The Marketing Game of Winner Takes All – Will You Bluff or Go All In?

In the marketing game of winner takes all will you bluff or go all in? To answer that question you need to look at the cards in your hand? Are you holding a marketing full-house? If so, push the chips and go all in as the chances of winning are high. Now, if you are […]

Event Management Software Keeps Users from Slipping a Priority Rung

When planning an event where do you start? Logistically it could be the toughest ladder to climb all year. Does picking a venue first outweigh creating an event website or landing page? Do you create and upload your attendee email list prior to picking keynote speakers or presenters? Well, if you want to accomplish all […]

Big League Success in Event Registration for Little League Non-Profits

It’s impressive how multi-leveled non-profit organizations that cross international boundaries to reach millions successfully manage their missions especially with event registration. Think about it, these organizations need to be constantly in-sync from top-to-bottom with their marketing techniques, event registration practices and mass email communications, a big league feat for any non-profit organization. Speaking of the […]

Are Event Managers Getting lazy?

With spring right around the corner, event planners are waking up from their winter holiday hibernation and settling into go-mode for the upcoming event season. Recently though, it seems that event managers are slumbering a bit longer before tackling full slates of corporate events, training seminars, tradeshows and higher education recruiting events. Are event managers […]

Online Survey Software Uncovers the Truth

Galileo wrote long ago that, “All truths are easy to understand once they are discovered; the point is to discover them.”  Thank goodness in this day and age we have the Internet and online marketing software to help us quickly discover the truth.  Want to better understand the needs of your clients or acquire informative […]

Email Marketing Reigns Supreme – Long Live the King!

A 2014 marketing survey of over 2,000 digital marketing organizations showed unwavering support for email as a major marketing channel.  In fact, many organizations planned on increasing spending and growing their email marketing programs in 2015. 88% of digital marketing organizations currently use email marketing 68% of marketers believe email is core to their business 58% […]

Improving the Success Rate of Your New Year’s Marketing Resolutions

Well, it’s that time of year. Time to reflect upon the past year, relish success, ponder missed opportunities and make outrageous New Year’s resolutions that most likely won’t be kept.  According to Statisticbrain.com, 48% of Americans usually make some sort of New Year’s resolution and get this; only 8% are successful in achieving their goals! […]

Are you answering the 5 Ws with your email marketing?

Every journalism student is taught to write stories that answer the 5 Ws: who, what, where, when and why? These Ws also answer the important questions your email readers have about your product or service. Follow our flowchart graphic to create the right emails that get to the right customers at the right time.  

Online Marketing Software or Basic Email To Keep Social Media Clicking?

Most businesses these days heavily invest in keeping their brand relevant within social media circles and it is no surprise that most emails are deluged with social media icons like Facebook or Twitter. It makes sense to include links in your emails directing your customers and clients to your social media websites but should you […]

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