The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Reducing the Speed Limit on the Email Marketing Highway to Build Strong Client Relationships

Business email marketing programs don’t always need to go 100 mph on the email marketing super highway to achieve results. Sometimes the best way to grow strong client relationships is to take your foot off the marketing and sales gas pedal, slow it down and bring in the personal approach. When creating your email marketing […]

Successfully Knocking on the Door of Email Engagement

What do a Pennsylvania party linen rental company, a Florida citrus grove management firm and a Texas university have in common? They all use online email marketing software to successfully reach their target audience. St. Edward’s is a private Catholic university of approximately 4,650 students located in Austin, Texas that uses email marketing to reach […]

American Politics and the State of the Email Marketing Union

Technology and the email habits of politicians are once again at the forefront of our country’s political discourse.  First, Democratic presidential front-runner Hillary Clinton is accused of using a private email server in her home to send email marketing and donation campaigns on behalf of The Clinton Foundation while she was on the job as […]

Big League Success in Event Registration for Little League Non-Profits

It’s impressive how multi-leveled non-profit organizations that cross international boundaries to reach millions successfully manage their missions especially with event registration. Think about it, these organizations need to be constantly in-sync from top-to-bottom with their marketing techniques, event registration practices and mass email communications, a big league feat for any non-profit organization. Speaking of the […]

Are Event Managers Getting lazy?

With spring right around the corner, event planners are waking up from their winter holiday hibernation and settling into go-mode for the upcoming event season. Recently though, it seems that event managers are slumbering a bit longer before tackling full slates of corporate events, training seminars, tradeshows and higher education recruiting events. Are event managers […]

Email Marketing Reigns Supreme – Long Live the King!

A 2014 marketing survey of over 2,000 digital marketing organizations showed unwavering support for email as a major marketing channel.  In fact, many organizations planned on increasing spending and growing their email marketing programs in 2015. 88% of digital marketing organizations currently use email marketing 68% of marketers believe email is core to their business 58% […]

Improving the Success Rate of Your New Year’s Marketing Resolutions

Well, it’s that time of year. Time to reflect upon the past year, relish success, ponder missed opportunities and make outrageous New Year’s resolutions that most likely won’t be kept.  According to Statisticbrain.com, 48% of Americans usually make some sort of New Year’s resolution and get this; only 8% are successful in achieving their goals! […]

It’s Not Too Late to use Email Greetings to Spread Joy and Save the World

So the holiday crunch is here.  If you react with panic when you hear the jingle alarm bells because you forgot to send your annual company holiday greeting, don’t worry. You can send an environmentally friendly email greeting with just a click of a mouse. Yes we know, “Not a creature was stirring, not even […]

Why are you email marketing?

Have you had trouble explaining the value of email marketing to a boss or client? Fret no more. Below are the engaging talking points to support  email marketing campaigns. 91% of consumers check their email daily  (ExactTarget). 74% of all online adults and is preferred over direct mail by a margin of nearly five to […]

Are you answering the 5 Ws with your email marketing?

Every journalism student is taught to write stories that answer the 5 Ws: who, what, where, when and why? These Ws also answer the important questions your email readers have about your product or service. Follow our flowchart graphic to create the right emails that get to the right customers at the right time.  

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