The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

A Colorful Fall Palette of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!

Check out the latest burst of colorful blog posts from digital marketing agency Elliance. The Art of Redesigning a Jesuit Business School Website by Todd Erkel While all .edu websites send important signals and establish vital threads of connection to stakeholders — corporate recruiters, research partners and regional funders/allies — a business school website does […]

Is Your Password The Worst?

If your password happens to be on SplashData’s list of Worst Passwords of 2015, it might be time to change it to something a bit more tougher to crack. Take a look and see if your password is at risk and one of the top 10 worst passwords of 2015: 123456 password 12345678 qwerty 12345 […]

Brand Matters to the Halloween Ghosts and Ghouls

Halloween is here once again and it is time for homeowners to embark on the annual Halloween Brand Challenge. Make wise choices with the treats or impending Halloween tricks will definitely ensue. O.K. let’s play! A group of trick-or-treaters rings your doorbell – what do you do? Option 1: You answer the door and drop […]

The Bounce Wasn’t Always So Bad… Then Came the Email Bounce Back

The Good Bounce: During the 1960’s NBC hosted a television show titled Sing Along with Mitch in which conductor Mitch Miller prompted the audience to “sing along; and follow the bouncing ball!” The bouncing ball, created by Fleischer Studios in 1925, was an animated ball that bounced over lyrics on screen to help audiences proceed […]

Successfully Knocking on the Door of Email Engagement

What do a Pennsylvania party linen rental company, a Florida citrus grove management firm and a Texas university have in common? They all use online email marketing software to successfully reach their target audience. St. Edward’s is a private Catholic university of approximately 4,650 students located in Austin, Texas that uses email marketing to reach […]

Improving the Success Rate of Your New Year’s Marketing Resolutions

Well, it’s that time of year. Time to reflect upon the past year, relish success, ponder missed opportunities and make outrageous New Year’s resolutions that most likely won’t be kept.  According to Statisticbrain.com, 48% of Americans usually make some sort of New Year’s resolution and get this; only 8% are successful in achieving their goals! […]

Digital Marketing Best Practices

This past summer, Lyris sponsored an online survey for digital marketers. Here’s the infographic they put together showing the best practices for email, social media and mobile. Great insights!

Do You Know Your CAN-SPAM Rules?

Not long ago, some students in an email class I was presenting at, got into a discussion on CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003).  New users are often surprised at the extent of the penalties associated with sending SPAM or, while they’re aware of the Act itself, they’re fuzzy […]