Posted on | May 18, 2016 | No Comments
Bells and whistles: parts and features that are useful or appealing but not essential or necessary. – Merriam-Webster
There seems to be so many extra bells and whistles layered into digital services and online marketing software these days that the basic functionality of the product is overshadowed. So before you choose an online marketing software, be sure to make a list of the basic functionality that you will need to succeed in your endeavor. Drilling down to basic needs and staving off the pricey extras that will probably never be used is the first step to finding the right digital marketing tool.
For example, if you are looking for a do-it-yourself online event management software seek out some of these basic capabilities:
- A really easy-to-use customizable event website builder
- An email invitation system that sends unlimited, customized and branded correspondence
- Real-time reporting that reflects registrants and sessions
- Online payment gateways with credit card processing
In the end, a successful event begins with do-it-yourself event management software that does what it is supposed to do and not what it could be able to do. Learn more about do-it-yourself marketing software that works.
“Ennect Event has given me the freedom to make necessary changes without having to bother any of our web developers. I can control the look and feel, upload or change content, set up the registration information, or pull reports at a moment’s notice. I can go straight to the website and do it myself.”