Posted on | February 3, 2016 | No Comments
In case you haven’t heard, Facebook is currently beta testing Reactions. What is Reactions? It is the tinkering of Facebook’s signature “like” button to enhance digital emotion. Facebook is adding a half dozen animated and colorful emojis that can express angry, sad, wow, haha, yay, and love. Facebook is hoping the new enhancements will allow users to better digitally express themselves with six relevant emojis instead of just a like and dislike option. Reactions is currently only available in Ireland, Spain, Chile, Japan, Portugal and the Philippines.
When explaining the spark behind Reactions, Chris Cox, Facebook’s chief product officer said, “A universal vocabulary that lets people express emotion as they scroll through their feed. In a sense, Reactions is an adaptation of digital culture in Asia, where messaging apps such as Line and WeChat have already established a complex language of emojis and even more elaborate stickers.”