Posted on | January 12, 2016 | No Comments
Twitter is growing up. O.K., maybe a better way to put it is that Twitter is growing out. Beyond 140, which is what Twitter is calling it’s impending plan for expanding the character limit from 140 characters to 10,000 is getting all sorts of attention from traditional tweet heads to digital marketers. By expanding the characters, Twitter will try to capture a bigger share of online users and marketers who previously could not successfully use 140 twitter characters to make their point – more content should help them get their message across. Another idea being kicked around in the tech circles is that Twitter is trying to keep users playing in their social media backyard a little longer with more consumable content instead of having them head to link exits to find the rest of the story.
Here are a few things to ponder as Beyond 140 comes of age:
- Will traditionalist embrace the new character expansion? After all, traditional tweeters believe that composing a short tweet is an art form, a unique way of expressing themselves within challenging constraints.
- Will increasing the character limits of a tweet actually make it a bloated mini blog post?
- How will more content on Twitter affect how digital marketers utilize tweets in their social media marketing arsenal?
Last year, Twitter’s evolution into a more exciting social media tool began with the unveiling of the Bursting Heart icon and marketing blitz of Twitter Moments, which used Pope Francis in their national commercial. Let’s watch and see if the push to 10,000 characters has a prayer.